NewsWhip

JUNE 2, 2020

CASE STUDY. When we talked more about what the local and national audiences were talking about, we got a really strong response.” An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Ali Wilkinson, Digital Content Manager. —. Company Size.

Case Study 78

Case Study Study Radio Analytics 78

The Proactive Report

JUNE 17, 2020

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. The use of online and social media substantially increased in most countries.

Instagram 165

Instagram Groups Social Media Journalism 165

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Reputation 195

Stephen Waddington

JUNE 13, 2019

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. It’s an open model of journalism is which readers and the communities on which it reports are invited into the newsroom More publishers are getting involved in audio.

Print 115

Print Media Newspapers Local 115

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. The specific program is Coast Live that highlights local businesses.

Case Study 100

Case Study Study Media Skype 100

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. Younger professionals have so much to share with you. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Our local conference also helps expose young people to different professional paths. From there, I did freelance PR work for several health care organizations.

Leadership 159

Leadership Conference Local Internal 159

Stephen Waddington

APRIL 14, 2020

Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. Long form, reflective and specialist journalism also appear to be robust.

Print 102

Print Newspapers Crisis Local 102

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Deirdre Breakenridge

JANUARY 13, 2015

A study published in the mbio journal, and conducted by researchers at Yale University and Albert Einstein College of Medicine of Yeshiva University showed that by including at least one female in the planning committee for meetings, the number of female speakers invited increases. 1] Larson, Selena. June 4, 2014. link] Many Women. [1i]

Conference 150

Conference Training Healthcare Policies 150

Cision

AUGUST 12, 2016

The New York Times and The Wall Street Journal have much coverage anchored in New York, but you won’t find many local or regional stories in USA Today; its stories must appeal to readers in New York, Los Angeles, Washington and Kalamazoo, Michigan, for example, so a local or regional development must be impacting the whole nation to be newsworthy.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. Photo by Tero Vesalainen/iStock / Getty Images. Print is down but digital is booming. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication? Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

OCTOBER 7, 2019

Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field. Every year she teaches active duty Marine CommStrat officers and Navy public affairs officers the civilian side of their craft as a part of the School of Journalism & Media Studies Military Public Affairs Master’s Program.

Public Affairs 139

Public Affairs Publicity Course Ethics 139

Deirdre Breakenridge

MAY 30, 2018

I have worked with many fascinating researchers over the past decade and come across numerous compelling studies that shed light on important matters. It would make sense to be deliberate about communicating elements of your research during Cancer Awareness Month and when there is a local marathon in your community to support cancer research.

Communications 171

Communications Training Education System 171

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). My favorite family tradition is… Anytime one of us travels somewhere, we make it a point to come home with a bag of coffee from a local shop. Halloween because of all the dressing up!

Fashion 227

Fashion Travel Interviews Instagram 227

Buzzstream

MARCH 5, 2025

For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Many are perfect for a city study type post, which Jodie Booras outlined in our city study post. Leverage X for data studies for cheap with Twibot This weeks tip is for leveraging X data for content. What to do with them?

Digital PR 62

Digital PR Pitching Study Google 62

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. A newswire is a trusted method to meet Regulation Fair Disclosure, which ensures all interested parties have access to your news and financial data at the same time.

Financial 166

Financial Video Consumer Data 166

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. What are print media monitoring tools? 1 Define your monitoring needs Do you know what exactly you need to monitor?

Print 104

Print Tools Software Media 104

Reputation Us

MARCH 20, 2024

A 2023 survey from BrightLocal shows 76 percent of consumers regularly read online reviews when browsing for local businesses; 46 percent feel that online business reviews are as trustworthy as personal recommendations from friends or family. People overwhelmingly rely on reviews when it comes to purchasing decisions.

Reputation 78

Reputation Journalism Financial Corporate 78

Cision

JANUARY 22, 2016

It’s The Newspaper of Record, The Grey Lady, and a journalism institution. However, useful case studies, expert sources and relevant, researched pitches can possibly be useful down the line. How can this story be original, relevant, impactful and indicative of a national (or local) trend? Know the paper.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. Meltwater case study. Muck Rack case study. Some of these syndications, or “pick-ups” are better than others.

Software 150

Software Case Study Advertising Advertising 150

Journalistics

NOVEMBER 20, 2014

Here’s a list of the things I wish somebody had told me when I was studying in college (or not studying if you want to know the truth). Avoid drugs – you don’t need drugs to have fun or to stay up all night studying. She told me I should consider being a mechanic – perhaps taking an apprenticeship at a local garage.

Journalism 52

Journalism Writing Sports Meeting 52

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. Let’s say we would pitch a city data study like the Wall Street Journal’s Top Tech Cities in the UK , and Norwich came in first place. Let’s use a different example this time around.

Pitching 126

Pitching How To Digital PR Data 126

Stephen Waddington

SEPTEMBER 13, 2017

“Study something rigorous and academic at a decent university (history, English literature, classics) that has transferable competencies and engenders a broader perspective. Make sure you use that time at university to work part time in either the local paper, radio station or start your own blog. Make mistakes. Further thoughts.

Publicity 90

Publicity Local Writing Training 90

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. It’s one of 5 routes unanimously approved for study.

Meeting 98

Meeting Media Print Enterprise 98

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC.

Film 130

Film Marketing Sports Hotels 130

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. How long have you been in journalism and how did you get started? Fun assignment!

Automotive 84

Automotive Meeting Media Mobile 84

Buzzstream

MARCH 26, 2025

I’m just gonna find the top 100 websites that I wanna get links on and it’s gonna be obviously Search Engine Journal, search Engine lands SE Roundtable. Which is every SEO study, I feel. And so that means from like 2017 until 2023, like that’s almost six years of rankings with a very simple case study.

Brand 62

Brand Branding SEO Data 62

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. How long have you been in journalism and how did you get started? What elements or characteristics do you look for in a story?

Automotive 81

Automotive Engineering System Media 81

Mark My Words

APRIL 26, 2022

The news popped out while I was in a pub in Halifax, with no signal,’ Mason told his Twitter followers just earlier today, 24 hours after the big news broke that he would be taking on the biggest brief in British political journalism. . The new job is an immense privilege & responsibility and I’ll give it everything’ .

Radio 60

Radio Local Meeting Journalism 60

Buzzstream

DECEMBER 30, 2024

Data from Muck Racks State of Journalism 2024 report backs this up directly. Personal angle – journalists always look for case studies and real people impacted by current events. Or maybe local stores are running out! First, FinanceBuzz created a study that asked Is Fast Food Affordable Anymore?

Pitching 62

Pitching Trends Google Data 62

The Hoyt Organization

OCTOBER 30, 2023

The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the local market where the hotel property was located, but served as component pieces that were fed into the national hospitality market as well.

Hotels 52

Hotels Industry Real Estate Case Study 52

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107