Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Then I share it on the pages of my magazine or website. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” I loved it.

Journalism 115

Journalism Automotive Interviews Writing 115

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. How trade coverage wins. Trade coverage has built-in relevance.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media Relations Ends; Content Marketing Begins.

Media Relations 93

Media Relations Media Content Marketing Corporate 93

Bianchi Biz Blog

JULY 25, 2022

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident.

Meeting 92

Meeting Media Journalism Education 92

Rock the Status Quo

OCTOBER 2, 2014

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories. Public Relations'

Wikipedia 205

Wikipedia Pitching Fashion Journalism 205

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. It’s a business challenge, not a reader challenge.”

Newspapers 181

Newspapers Industry Print Journalism 181

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. Magazine story. A colleague of mine with a terrific track record treats media pitches a little like tweets.

Media 212

Media Pitching Report Interviews 212

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. The event was moderated by Bryan Cohen , Owner/Partner of Colehour+Cohen.

Local 150

Local Media Pitching Report 150

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? I’ve always been an avid consumer of journalism and loved writing. How do you think media relations has evolved in recent years?

Fashion 120

Fashion Pitching Journalism Social Media 120

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships.

Resources 214

Resources Pitching Television Radio 214

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 148

Publicity Newspapers Journalism Energy 148

Bianchi Biz Blog

JUNE 3, 2024

I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine. I also assist in copyediting our magazines and with event coverage depending on availability. I’ve been in journalism for almost two years.

Meeting 97

Meeting Media Training Automotive 97

Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Most of the growth came from home, food, and in-home readership magazines. first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 113

Survey Industry Leadership Study 113

Shift Communications

SEPTEMBER 16, 2014

Everyone dreams of a media hit in the New York Times or the Wall Street Journal, but sometimes it’s just as beneficial to start where your core audience is: the trades. People who are serious about their industry will be the ones checking out these sites and magazines on a regular basis. Work the trades. Invite reporters over.

B2B 144

B2B Report Pitching Journalism 144

Bianchi Biz Blog

MAY 30, 2024

But implementing the PESO model approach without a strong earned media relations component won’t generate much success. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet. You need all four components to succeed.

Automotive 91

Automotive Engineering Mobile SEO 91

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. MARQ magazine, ex-managing editor of. Paul Business Journal, and news director for SPNN-TV Neighborhood News. How has social media impacted Minnesota Business magazine? "If I read the.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. What is your specialty?

Pitching 120

Pitching Travel Trends Print 120

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. given back to the community in a heart-warming way.

Newspapers 122

Newspapers Radio Construction Fashion 122

Bianchi Biz Blog

APRIL 15, 2024

I don’t know about my pride, but when my mom learned that I was writing for a magazine she excitedly said, “you’re a published writer!!” How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. What story or stories are you most proud of? So, I guess any of them.

Meeting 103

Meeting Media Journalism Interviews 103

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. ” But for most public relations professionals, the word is distinctly negative. When it comes to the media relations piece of communications, having the right journalist contacts is useful. PR is about who you know. Not really, or at least not entirely.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Cision

SEPTEMBER 29, 2016

Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media.

Pitching 0

Pitching Journalism Writing Print 0

Bianchi Biz Blog

JUNE 19, 2023

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns.

Transportation 93

Transportation Meeting Media Newspapers 93

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says.

Pitching 140

Pitching Writing Report Energy 140

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Meeting 91

Meeting Transportation Media Journalism 91

Landis PR

MARCH 29, 2021

Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. My upbringing made me realize that everyone has a story, and that’s what led me to pursue journalism. By Robin Carr, LCI.

Meeting 96

Meeting Media Local Interviews 96

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? For more insight into the world of media relations, subscribe to the MaccaPR Blog here.

Pitching 82

Pitching Print Journalism Local 82

Bianchi Biz Blog

AUGUST 31, 2023

GovCast : Produced by Government Fleet magazine, the podcast features its editors talking to industry experts and vendors and takes a look at the issues surrounding government fleets and the solutions that can help solve those challenges. With two to three episodes a month, each runs around 15-to-30 minutes.

Transportation 87

Transportation Automotive Mobile Interviews 87

Bianchi Biz Blog

DECEMBER 16, 2020

Earlier profiles that are still posted on the blog include those of reporters from key media outlets such as: Wall Street Journal, Forbes, New York Times, Bloomberg, Axios, just-auto.com, Green Car Congress, WWJ-AM, KGO-TV, Automotive Engineering, Fleet Owner, Heavy Duty Trucking, Aftermarket News, KABC-TV, Detroit Free Press, MiBiz, Corp!

Meeting 98

Meeting Automotive Mobile Media 98

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. How long have you been in journalism and how did you get started? I write with a focus on electric vehicles and other alternative powertrains.

Automotive 91

Automotive Engineering Meeting Media 91

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. How long have you been in journalism and how did you get started?

Transportation 100

Transportation Meeting Newspapers Media 100

Bianchi Biz Blog

OCTOBER 18, 2021

Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started? Directly after that, with a stint at Automobile Magazine, led by David E.

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I transitioned to a reporter there after a year.

Meeting 96

Meeting Automotive Media Journalism 96

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. This is also true of some important industry and academic journals.

How To 69

How To Journalism Radio Newspapers 69

Bianchi Biz Blog

OCTOBER 4, 2021

His work has appeared in a wide variety of national magazines, including The Robb Report , Playboy , Popular Mechanics , Car and Driver , Road & Track , Motor Trend , Autoweek, MT Truck Trend, and Automobile Quarterly. James, a grand adventure that ran last year in Vintage Motorsports magazine.

Automotive 75

Automotive Meeting Engineering Media 75

Bianchi Biz Blog

FEBRUARY 21, 2022

I’m the executive editor of FleetOwner magazine and FleetOwner.com. We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. I believe those are the stories that readers can relate to—or want to connect to. How long have you been in journalism and how did you get started?

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77