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MediaTraining. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, mediatraining is a must for anyone who will be in contact with the press. Multimedia Development & Visual Storytelling. Data Journalism.
By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Even without mediatraining, she acquitted herself quite well though we don’t plan to diversify into food PR.
Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.
MediaTraining. With the reach of today’s media formats and the explosion of publications, mediatraining is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Multimedia Development & Visual Storytelling.
Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? Martin Waxman, MCM, APR, leads digital and social mediatraining and workshops, is a communications strategist and teaches digital strategy.
MediaTraining With the reach of today’s media formats and the explosion of publications, mediatraining is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives.
Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If your spokesperson has completed mediatraining, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in.
Mediatrain and test new spokespersons. Embrace storytelling. The rise of “good news journalism” presents another opportunity for media outreach. What works and what doesn’t varies by brand/client/organization. Now is the time to experiment. Beta test an app. Get more active on a social network. Forget the others.
But if your spokesperson has gone through mediatraining and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Keep her in the limelight.
However, when you assemble communicators and writers in a room for an hour, the conversation is bound to bloom into the intricacies of storytelling. . Here are three takeaways Kara shared as she gave a peek behind the doors of Bloomberg and into some great trends in storytelling. .
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