Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? In his story Journalism, Independent and Not , he wrote about his disappointment in finding info that at first seemed newsworthy – but was actually underwritten by a vendor, according to some very fine print.

Advertising 235

Advertising Advertising Branding Brand 235

PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. Email is best to get it in writing. Who is the contact at Inside Nova who writes about residential real estate? Here are your tips from the pros!

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. >>> Need an extra pair of hands?

Survey 147

Survey Journalism Report Pitching 147

PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries. Working together is really important.”

Media Relations 192

Media Relations Media Journalism Report 192

Melissa Agnes

AUGUST 20, 2014

Editor’s note: How and when should social media be incorporated into today’s higher education? Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question.

Social Media 279

Social Media How To Infographics Media 279

Business Wire

JULY 16, 2021

Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. The reader experience dominated our popular blog posts for the second quarter of 2021. Business Wire’s top 10 most widely read and shared blog posts for Q2 2021 are featured here.

Blogging 220

Blogging Media Relations Journalism Writing 220

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. How to pitch media. I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do.

Conference 368

Conference Pitching Agency Writing 368

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.

Media Relations 197

Media Relations Trends Media Newspapers 197

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 125

Journalism Media Relations Report Media 125

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. Would you like to speak to them because this is in the health area and you write about health?’ Photo credit: foto yakov.

Media Relations 158

Media Relations Journalism Media Survey 158

PRSay

SEPTEMBER 25, 2019

I sit down with a notebook and a pen and I write down what’s in my head. This all spills onto the page while I journal for a little while. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. The stuff I feel frantic about.

Exercises 156

Exercises Writing Journalism Advertising 156

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Here is a list of things you might hear at a PR internship. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches.

Media 212

Media Pitching Report Interviews 212

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.”

Journalism 116

Journalism Automotive Interviews Writing 116

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 193

Communications Sports Journalism Fashion 193

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. It’s a one-dimensional world defined by press releases, media lists, coverage and reporting. As public relations professionals, we like to lament over fake news and how it’s misguiding people.

Branding 364

Branding Brand Pitching Industry 364

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. That’s why Cision recently updated its tip sheet, 10 Ways To Get More Earned Media , which walks through some best practices on forging the right relationships with journalists.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 189

Writing Communications Marketing B2B 189

Remote PR Jobs

MAY 30, 2024

A skilled professional is proficient in conducting market, media, competitor, and audience research. Writing Skills Unsurprisingly, writing is one of the principal skills necessary for PR and Communications success, as the job is centered around crafting compelling and consistent messaging for different audiences, platforms, and purposes.

Communications 245

Communications Creativity Product Launch Writing 245

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

JUNE 24, 2021

We track major media outlets and writers on Twitter, subscribe to scores of newsletters, buy analyst reports, and follow whitepapers on relevant topics. Monetization tech for convergent media? Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing.

B2B 278

B2B Leadership Survey Data 278

Ishmael's Corner

JULY 19, 2020

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

Pitching 187

Pitching Storytelling Media Writing 187

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. workforce by 2020.

Social Media 177

Social Media Media Interviews Instagram 177

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles.

Reddit 160

Reddit Media Analytics Trends 160

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Insights for better relationships with the media. Think about how much work that is: try writing a blog post every day – then add two more. TechCrunch 85%.

Study 164

Study Communications Survey Pitching 164

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary.

Media 162

Media Fashion Television Radio 162

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media. journalists log into Twitter on a daily basis.

Social Media 120

Social Media Journalism Media Study 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

Ishmael's Corner

FEBRUARY 27, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

Pitching 166

Pitching Storytelling Media Writing 166

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Every aspect of our business revolves around writing. Tell stories.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Cision

JUNE 29, 2017

The Earned Media Data Disconnect. The marketing department can be split into three types of media — paid, owned and earned. Owned media is easy to report on, you own the channels and that data should easily be available to you. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Cision

SEPTEMBER 10, 2020

Be mindful of the active and passive language that you use in your writing – and what meaning that may be conveying to your readers.

Journalism 120

Journalism How To Writing Blogging 120

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107