Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Email pitches with discretion. Don’t call. Know the paper.

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Pitching Newspapers How To Knowledge Base 120

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Bloomberg Billionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists. Census With six public relations workers for every reporter it’s no wonder that some writers say they are bombarded daily by story pitches.

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Newspapers Publicity Journalism Report 100

PRSay

AUGUST 11, 2021

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit. Newsletters gain clout.

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Media Relations Trends Media Newspapers 196

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.

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Journalism Trends Print Local 120

Waxing UnLyrical

JANUARY 24, 2012

I’ve pitched and been pitched. Did you know that newspaper jobs are disappearing at an alarming rate? For as long as journalism and public relations have existed, there’s been rivalry between them. PR vs. Journalism: Why Rivalry Hurts Both. I’ve worked both sides of the fence. He also blogs.

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Journalism Newspapers Pitching Groups 100

The Stalwart Blog

JUNE 26, 2014

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. Now, in public relations, I find this skill may just be as important as it is in journalism.

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Journalism Publicity Newspapers Pitching 97

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. I didn’t understand how to craft a good pitch and how to pitch a story.

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PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. It’s imperative that public relations and journalism remain equal and accountable.

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Publicity Newspapers Journalism Energy 147

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

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Pitching Policies Ethics Mobile 120

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. If journalists are learning about data journalism, then shouldn’t PR people be educated as well? I can’t remember the last time I felt comfortable or complacent about technology.

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Big Data Data Education Internal 250

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. A PR rep might pitch a news publication without first getting the company’s lawyer’s okay, or getting approval on a quote she passes along.

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Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

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Pitching Journalism Video Advertising 174

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. You start off with that type of journalism, but that’s how it starts off, right?

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Pitching Energy Journalism Newspapers 62

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists.

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Journalism Meeting Newspapers Automotive 78

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? But the newspaper climate has changed. Learn how with our brand journalism white paper! It was a tough decision.

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Journalism Newspapers Writing Report 120

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

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Newspapers Pitching Interviews Writing 120

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. After that summer, I changed my concentration in the journalism school and never looked back! Press releases and pitches will always have a place, but we do need to evolve as our audience does. What drew you to the field of PR? Is there a downside?

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Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

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Blogging Writing Creativity Storytelling 170

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? What are some of the biggest pitching mistakes communication professionals make? Everyone wins.

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Newspapers Journalism Pitching Report 120

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see.

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Newspapers Print Mobile Pitching 120

Journalistics

FEBRUARY 4, 2013

What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? I wrote for my high school newspaper and loved it. I even spent my free time at home working on an underground newspaper (much harder in the days of typewriters) – which I also loved.

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Journalism Newspapers Course Exercises 52

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. Rapid Fire Round.

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Pitching Training Media Relations Newspapers 0

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs.

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Media Radio Print Newspapers 103

Bianchi Biz Blog

AUGUST 9, 2021

How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What advice do you have for PR people that want to pitch you?

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Transportation Meeting Report Automotive 95

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

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Media Relations Automotive Media Newspapers 101

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. Community newspapers and websites often seek profiles of people that live in the area.

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Newspapers Radio Construction Fashion 122

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. How long have you been in journalism and how did you get started? I started with high school and college newspapers. What advice do you have for PR people that want to pitch you or your publication?

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Meeting Automotive Newspapers Media 91

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

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Journalism Newspapers YouTube Twitter 52

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Transportation Meeting Newspapers Media 100

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Targeting those audiences that influence your target customer can cut through the digital clutter.

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Media Relations Media SEO Newspapers 107

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

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Media Relations Media Survey Pitching 124

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Consider pre-pitching your ideas to journalists. What is Traditional PR?

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Digital PR SEO Radio Guidelines 71

Bianchi Biz Blog

JULY 15, 2024

How long have you been in journalism and how did you get started? I dabbled at my college newspaper, but my career began in earnest at an international business newsletter called EDM Publications, which was based in Paris at the time but has since moved to Munich. What advice do you have for PR people that want to pitch you?

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Meeting Media Interviews Pitching 97

Bad Pitch Blog

MARCH 6, 2009

We asked for good pitches and you listened. Regards, SIG FILE It did fit the Atlanta Journal Constitution’s op-ed calendar and the story ran in December of last year. You Pick the Best Pitch Ivy’s pitch is the first of several we’ll be posting in the coming weeks. Or, the newspaper.

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Biotechnology Journalism Pitching Banking 41

Bianchi Biz Blog

JANUARY 8, 2024

How long have you been in journalism and how did you get started? I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area. What advice do you have for PR people that want to pitch you or your publication? Any pet peeves with PR people?

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Meeting Energy Local Media 97

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to.

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Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

MAY 6, 2024

How long have you been in journalism and how did you get started? I joined my university’s newspaper as a reporter in 2018. What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. How does this topic serve FleetOwner ’s readers’ operations?

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Meeting Media Pitching Newspapers 88