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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

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Top IT News Picks of the New York Tech Crowd

Flack's Revenge

Back in the day we used to joke that every startup just wanted to be in the Wall Street Journal. Some Reddit channels. Hacker News (but not nearly as much as Reddit). To a lesser extent newspapers like the New York Times and the Wall Street Journal. What these people add to their Flipboard/check daily, etc.

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How Niche Social Media Platforms Like Quora Can Be Valuable for PR

Cision

Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.” An AMA on Reddit, a Facebook post, or a Tweet would have organically distributed their message far more effectively than posting to Quora.

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12 Places to Find Relevant Content Ideas Now

Cision

There are even a selection of major social and news sites that you can search and aggregate within IFTTT (one that pops out as a huge content idea generator is Reddit ). Newspapers and Their Derivatives. If you subscribe to Audible you can set up the audio version of The Wall Street Journal or The New York Times for free.

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Behind the Headlines With Neil McAllister

Cision

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? My daily newspaper of choice is…newspaper? Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone. Want to improve your media relations?

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How to Build A Media List (Without Paying For One)

Buzzstream

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.