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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. More specifically, I wanted to be a sportswriter.

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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. In others, it means supplying them with photography and videos when you can. With the majority of newspapers now having paywalls (and more trade pubs every day), the reach of that story you just got placed is extremely limited. Newspapers are struggling.

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

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Is This the Future of Newspaper Video?

Ishmael's Corner

Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. The post Is This the Future of Newspaper Video? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

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Guest Post: When PR Opportunity Knocks…

Deirdre Breakenridge

News video. Almost every editor of a news website I’ve spoken with in the last six months has told me that a news story with a couple of good, original images, and a video that lets the reader feel like they’re there, is top of their list for news content. 76% of journalists say they use externally produced videos.

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Pitching the Local Media – Tips from the Pros

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.