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My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows.
“Nail the elevator pitch.”. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: Nail the elevator pitch.
At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. In our recent conversations with journalists, it is clear that pitching stories as you may have done in the past is not an effective tactic during this news cycle.
Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Radio silence is common, and can be a telling response in itself. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Email pitches with discretion. Don’t call.
I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.
My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows.
The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching.
Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of television and radio, they must wait and see or check the newscasts’ scheduled programming guide as a way of knowing what stories are offered. .
Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.
Online Radio on the Rise. When was the last time you pitched online radio? Specifically, 44 percent of Americans age 12 and up listen to online radio on a weekly basis. It’s a quality, not a quantity game, identifying those online radio targets with relevance and influence (or what I call “rinfluence”).
For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.
More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older.
He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I
Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.
How long have you been in journalism and how did you get started? My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. What advice do you have for PR people that want to pitch you?
How long have you been in journalism and how did you get started? In college I began working in a radio news department and eventually made the change to the automotive trade media. What advice do you have for PR people that want to pitch you or your publication? It’s been more than 50 years.
Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. 6) Quick hits in PR technology.
PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. The post Pitching in a Pandemic COVID-19 PR Coronavirus Tips appeared first on wiredPRworks.
An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Similar to trade journals, podcasts cover an array of niche subjects. Explain this to your client and show examples of past work to support your point.
However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.
On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.”
During the campaign our team convinced small bloggers to continue posting articles about the film, social media posts to be shared and engaged with, online radio shows to interview the producers, and backers to tout how proud they were to support the film!
Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Paul Business Journal).
How long have you been in journalism and how did you get started? Bill to help pay for a journalism degree from Kent State, which I received at the beautiful intersection of 2009 economic collapse and decline of conventional journalism. What advice do you have for PR people that want to pitch you? I used the G.I.
Journalism has changed a lot over the last few years, but you don't have to feel left behind. As long as it's coming from a genuine place, you can land some solid pitches. The state of journalism in 2022. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused.
Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.
Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. It’s useful and instructive because I gain insights into how some PR practitioners pitch to media, how they structure their email pitches, how they write their media releases and more.
The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). Pitching Journalists 32. 73% of journalists say they reject PR pitches because they are irrelevant to their coverage area. 54% of PRs receive 1-5 pitches per day. Tactics for PRs 7. BuzzStream ) 33.
According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Digital PR occurs online , through pitching stories or content via email to journalists at news publications. This shouldn’t come as a surprise to anyone in the industry. What is Traditional PR?
Since I also loved reading the newspapers and magazines that my parents kept around our house (the Arizona Republic, The Atlantic, The Economist), I decided to pursue journalism – and here I am! Tell us about the outlet and types of story pitches you want? I’m currently obsessed with the album “Every Bad” by Porridge Radio.
Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach. really care about - the monthly.
I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. 3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. for drive time morning radio.
How long have you been in journalism and how did you get started? I started in commercial radio in Omaha, Nebraska, in 2006 at the mighty KEZO, which meant I played a lot of fantastic rock records between the hourly weather and traffic reports! Music and cars; I suppose that sums up my journalism career!
The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. How is reporting different at newspapers, TV and wire services? Oh, where to start?
Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories. The post Holiday PR: Too Late to Catch the Polar Express?
And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?
But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets.
An accomplished voice-over and radio artist, Giles has served as the voice of The Food Network for over 10 years, and has many other diverse work credits. “I For “Sunday Morning,” I’ve pitched story ideas or commentary ideas to them, which they either go for or they don’t. Nervous energy is good. It means you care, you know?
My degree is in mass comm and I went to school for a career in radio. A3 I studied journalism in grad school. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. measurePR #PRStudChat #measurepr. A3: Hard to say. What did for sure?
Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000? percent close rate.
Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. What advice do you have for PR people who want to pitch you? What types of stories, trends or issues are on your radar now? Describe one of the wackiest proposals/ideas you’ve been sent.
” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. It’s clearly not from a random pitch crossing an email inbox, no matter how provocative the subject line.
Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Where to start: (#109) 5 Management Lessons from Peter Drucker.
Heinz Marketing: Sales Pipeline Radio, Episode 80 Q&A with Mark Granovsky. PR, marketing, sales and journalism. You don’t need to be a big shot so send us a pitch ! You don’t need to be a big shot so send us a pitch ! Sand Hill: Mining an Untapped Vein of Enterprise Big Data.
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