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While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.
We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. Social media mining.
I’d be remiss if I didn’t mention the travails of charging a Chevrolet Bolt EV to get back and forth to the annual CAR Management Briefing Seminars in Traverse City, MI. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?
Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. This is thanks, at least in part, to the “pressure for speed and clicks.”.
Did you send the same pitch to everyone? I have secured placements and features for clients with national and international broadcast media that includes CNN, Bloomberg News, New York Times , Hustler (kidding) and Wall Street Journal … ? Did you tell your clients not to be prepared for interviews? Point out awards/achievements.
The second is where we get some tactical information about pitch strategy, email crafting, and media list building. So I had like a journalism line. I could have ended up in any way, but I got an offer from, um, but when the first office I got was from a journalism university in Australia, um, called RMIT, which is based in Melbourne.
I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. So, this is an interesting place for your seminar and starts to really map that. Becky: Yeah.
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