Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Branding Brand Fashion 120

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Peretti started BuzzFeed, which eschews banners and has become a model for the possibilities of so-called native ads to finance journalism. Recall the fine print that Carr mentioned in his piece.

Advertising 235

Advertising Advertising Branding Brand 235

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve.

Journalism 120

Journalism Social Media Media Study 120

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. Studio, which produces all content for Inc.’s s clients and advertisers. How have you seen it evolve?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Keep a check on their pricing as they’re expensive.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Don’t forget to research your competitors and other organizations that have been in a similar position before. . Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. It’s a challenge for those in the journalism industry and the public relations industry alike. It devalues print coverage as readership falls.

Print 60

Print Newspapers Media Advertising 60

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Cision

MAY 24, 2016

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Is it interesting?” “Some stories will work well in print, others in video. Anna Williamson (@AnnaWilliamzon) May 18, 2016.

Film 211

Film Pitching Print Journalism 211

Sword and the Script

MAY 19, 2020

Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. Because so many journalists are on the platform. The 2019 edition of their survey revealed similar data points, so it’s not new, but it’s definitely real.

Media Relations 198

Media Relations Twitter Media Survey 198

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

APRIL 9, 2021

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. A real appeal. The results?

Pitching 167

Pitching Travel Journalism Exercises 167

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism. -Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

OCTOBER 22, 2020

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long.

Mobile 185

Mobile Writing Web Journalism 185

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Geographic Specificity.

Content Marketing 120

Content Marketing Marketing Media Radio 120

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Because of this, there is an opportunity for you and your brands to take an active stance in supporting journalism.

Communications 190

Communications Journalism Advertising Advertising 190

PRSay

NOVEMBER 20, 2024

Franklin, director of the Local News Initiative at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications, was PRSA’s guest on Nov. Without the watchdog of journalism to inform the citizenry in news deserts, government spending tends to increase, as do borrowing costs and corruption, he said.

Local 139

Local Newspapers Journalism Radio 139

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

HMA Public Relations

JUNE 3, 2024

With her return to print journalism after eight years in audio, Kerry Fehr-Snyder, the editor of the Arizona Capitol Times and Yellow Sheet Report, is featured in this #MediaMonday update. Discover some of her favorite stories she has covered, what to expect from her publications, and much more in this blog post.

Print 105

Print Journalism Report Blogging 105

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. Public trust in the press has been on the wane.

Media Relations 203

Media Relations Media Pitching Case Study 203

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. Photo by almir1968/iStock / Getty Images. news industry?

Print 102

Print Newspapers Crisis Local 102

Landis PR

JULY 12, 2021

The sportswriter’s job: Is it harder in today’s digital age than it was when print was our key news source? – Sports Broadcast Journal. Related articles: The Power and Glory of Sportswriting – New York Times. ESPN Remembers Pedro Gomez – ESPN. The post Meet the Media: Steve Kettmann appeared first on Landis PR.

Meeting 128

Meeting Sports Media Print 128

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. People who are trained in journalism. Now, I know the print newspaper has its downsides. Here’s another millennial slam on print newspapers–no “interactive” content. And, more importantly, who is creating it?

Newspapers 152

Newspapers Print Local Instagram 152

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

Journalism 64

Journalism Branding Brand Advertising 64

PRSay

DECEMBER 6, 2018

The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events. he holds a bachelor’s degree in journalism and English from the University of Maryland. Email: dean.essner@prsa.org.

Study 119

Study Radio Newspapers Survey 119

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style.

Handbook 131

Handbook Guidelines Print LinkedIn 131

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep […]. The post Blendle: Bite-sized saviour of journalism or future apathy victim?

Journalism 48

Journalism Print Measurement Communications 48

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Deirdre Breakenridge

APRIL 25, 2016

Now that we’ve replaced printing photos of fun times with live broadcasting, we’re continually contributing to the FOMO issues of others. Syracuse University Digital Journalism major Jane Hong comments, “If you and I were hanging out and I posted a Snap of us to my story, a third party could be hurt or jealous they weren’t invited.”

Print 150

Print Video Technology Software 150

NewsWhip

JULY 23, 2020

The Atlantic’s printing of the statement from Jim Mattis criticizing Trump’s reaction to the protests was the only one in the top five not from NBC, garnering 6.7 An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. million engagements. .

Facebook 167

Facebook Web Viral Journalism 167

PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. Either way, Blendle is a positive development for journalism and publishing. Only time will tell.

Journalism 48

Journalism Print Newspapers Advertising 48

Agility PR Solutions

SEPTEMBER 18, 2018

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research.

Newspapers 88

Newspapers Trends Print Media 88

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Go for a bylined article in a trade publication or research journal. An endorsement by a media outlet you trust adds credibility to policy issues also. Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107