ImPRessions - Crenshaw Communications

JULY 11, 2018

What happens after the reporter says yes? If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. Nail it down, fast. Always overprepare.

Report 136

Report Interviews Pitching Construction 136

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Daily client communication to update, report on and discuss media relations. Attend and facilitate media interviews; network with reporters and editors. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

MAY 19, 2020

Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. Because so many journalists are on the platform. The 2019 edition of their survey revealed similar data points, so it’s not new, but it’s definitely real.

Twitter 206

Twitter Media Relations Media Survey 206

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. The body of the pitch should be concise and straight to the point.

Media Relations 203

Media Relations Media Pitching Case Study 203

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Franklin, director of the Local News Initiative at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications, was PRSA’s guest on Nov.

Local 140

Local Newspapers Journalism Radio 140

PRSay

APRIL 9, 2021

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. A real appeal. The results?

Pitching 167

Pitching Travel Journalism Exercises 167

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

HMA Public Relations

JUNE 3, 2024

With her return to print journalism after eight years in audio, Kerry Fehr-Snyder, the editor of the Arizona Capitol Times and Yellow Sheet Report, is featured in this #MediaMonday update. Discover some of her favorite stories she has covered, what to expect from her publications, and much more in this blog post.

Print 105

Print Journalism Report Blogging 105

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Several industry initiatives have highlighted the importance of advertisers stepping up to support good journalism outlets on the local and national level.

Communications 190

Communications Journalism Advertising Advertising 190

Landis PR

JULY 12, 2021

The image of the sportswriter’s world is pretty limited to those of us on the outside — endless hotdogs at the ballpark, squabbles in the locker rooms and tough-talking reporters jostling for the biggest story. Related articles: The Power and Glory of Sportswriting – New York Times. ESPN Remembers Pedro Gomez – ESPN.

Meeting 128

Meeting Sports Media Print 128

Cision

JUNE 24, 2016

Twitter is typically used by reporters at The Post for “figuring out what the conversations are,” seeing what’s trending and learning what people are saying. While social media is used daily by Washington Post journalists and editors, a classic approach to journalism still remains effective today as well. Back to Basics.

Pitching 159

Pitching Social Media Fashion Newspapers 159

PRSay

DECEMBER 6, 2018

While in 2016 only 12 percent of news-watchers favored online content, now 20 percent report this preference. The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events.

Study 119

Study Radio Newspapers Web 119

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

Journalism 69

Journalism Brand Branding Advertising 69

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. In the first month of the crisis Facebook reported an increase of 50% in usage of its services. Long form, reflective and specialist journalism also appear to be robust.

Print 102

Print Newspapers Crisis Local 102

Prowly

FEBRUARY 20, 2025

They also provide features such as detailed distribution reports, an AI-powered press release generator, and search engine optimization enhancements. Drawbacks: Some users have reported concerns about auto-renewal policies; reviewing terms carefully is advisable.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Want to see how journalism is changing? Click here for our free State of the Media Report now! The Growth of Social Media as a News Source. The Implications of Social as a News Source .

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. What’s evident through the report is publishers are trying to navigate some seismic changes in the market.

Strategy 103

Strategy Media Journalism Banking 103

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Go for a bylined article in a trade publication or research journal. Building relationships If reporters know they can come to you for trusted information…they’ll come to you time and time again.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

The Proactive Report

NOVEMBER 21, 2023

The recent Pew Research reports on media consumption in the US have some interesting insights. Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices.

Newspapers 130

Newspapers Social Media Data Consumer 130

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. Print is down but digital is booming. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution.

Newspapers 103

Newspapers Print Local Television 103

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: I also went to UF, but studied journalism. Judy: To create brochures, we used to have to go to a printing press. Karlie: My degree is in public relations from the University of Florida (UF). My mom used to build a list of contacts.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. The data for their report comes from scouring published financial reports.

Internal 148

Internal International Tools Software 148

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Stephen Waddington

MAY 5, 2019

The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. I’ve read the report so that you don’t have to. Edelman reports a massive rise in news engagement. This was one of the most common themes reported by Cision.

SEO 60

SEO Media Relations Pitching Report 60

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Only 4% report budgets exceeding $20,000/month. Cision ) Thats according to Cisions State of the Media report in 2024. Digital PR Growth 1. Google Trends ) 2.

Digital PR 71

Digital PR Brand Branding SEO 71

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it?

Journalism 85

Journalism Print Newspapers Advertising 85

Cision

SEPTEMBER 29, 2016

Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. It also helps to do some homework on the outlets to make sure they’re still viable. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 96

Meeting Journalism Employee Storytelling 96

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? I’m looking for ways we can build, fix or better get the great stuff our reporters do to the people,” says national digital editor Terri Rupar. We turned to The Washington Post , the D.C. Surprise matters,” Ann says. What kind of data do you look for?

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. Once you’ve established that, then pitch a reporter, he continues. Q: One mistake PR professionals make is bombarding reporters with press releases. — Beryl Love.

Pitching 120

Pitching Policies Ethics Mobile 120