ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

DECEMBER 31, 2024

Goodbye, Burrelles Burrelles bids farewell to print media monitoring and shutters a 140-year-old business perhaps the oldest vendor in the history of the PR profession. Read more: Early stage B2B tech startups dont invest enough in marketing [peer-reviewed study] Number 2. Read more: Farewell, Burrelles [PR Tech Sum 56] Number 3.

B2B 150

B2B Marketing Leadership Study 150

Sword and the Script

MAY 19, 2020

Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta.

Twitter 206

Twitter Media Relations Media Survey 206

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Using a media monitoring and PR analytics platform can be instrumental in understanding which platforms work best for your target audiences.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

MAY 24, 2016

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Is it interesting?” “Some stories will work well in print, others in video. Anna Williamson (@AnnaWilliamzon) May 18, 2016.

Film 211

Film Pitching Print Journalism 211

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PRSay

OCTOBER 4, 2021

Furthermore, a well-rounded media relations campaign needs to utilize multiple communications channels. How can media relations professionals temper the expectations of executives who may expect every dollar spent on communications to generate qualified sales leads? Have you seen this lack of trust affect earned-media plans?

Media Relations 203

Media Relations Media Pitching Case Study 203

Business Wire

MAY 18, 2017

Perhaps none have been affected more than print newspapers. Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits. It’s a business challenge, not a reader challenge.”

Newspapers 181

Newspapers Industry Print Journalism 181

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. We consume news through TV, mobile apps, PC and social media. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. It devalues print coverage as readership falls.

Print 60

Print Newspapers Media Advertising 60

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Blame is directed squarely at social media platforms and the BBC.

Print 115

Print Media Newspapers Local 115

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The conclusion to the story of the digitisation of news media may only take a matter of months. Long form, reflective and specialist journalism also appear to be robust.

Print 102

Print Newspapers Crisis Local 102

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 103

Media Radio Print Newspapers 103

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Maxim Behar

MAY 13, 2024

Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media. Now we have 4 billion publishers worldwide, which means 4 billion people who own media.

Social Media 64

Social Media Newspapers Television Radio 64

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Understanding the modern news landscape As you delve into the many ways news reaches your audience, it becomes evident that media consumption habits have evolved dramatically.

Newspapers 130

Newspapers Social Media Data Consumer 130

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

Media Relations 107

Media Relations Media SEO Newspapers 107

Polaris

DECEMBER 14, 2014

Most useful offline resource: Social Media Explained, by Mark Schaefer. He recommended Social Media Explained since it’s a great “how-to” book. #9 Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.” 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Waxing UnLyrical

MARCH 20, 2013

To that I say, Based on the quality of journalism coming out of some major outlets, is there really that big of a difference? The industry panicked and tried to shoehorn the model it had used since Gutenberg invented the printing press. In the 1990s when the Internet was still a fad, the print industry made a crucial mistake.

Print 95

Print Advertising Advertising Newspapers 95

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution.

Newspapers 103

Newspapers Print Local Television 103

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 131

Strategy Publicity Media Video 131

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. Social media and the internet have also [created] big changes, and over the years Karlie has given me pointers on using them. Karlie: Some of the tools we have now, such as media databases, are different. I taught her how to research a database and export a media list.

Leadership 159

Leadership Conference Local Internal 159

Cision

SEPTEMBER 29, 2016

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. We usually trumpet these preferences in one forum or another—our websites, our bios, our social media, even just through the clips in our portfolios. (In So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Deirdre Breakenridge

APRIL 25, 2016

Now that we’ve replaced printing photos of fun times with live broadcasting, we’re continually contributing to the FOMO issues of others. Syracuse University Digital Journalism major Jane Hong comments, “If you and I were hanging out and I posted a Snap of us to my story, a third party could be hurt or jealous they weren’t invited.”

Print 150

Print Video Technology Software 150

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

JUNE 14, 2016

Though it is no longer a comprehensive media monitoring tool, Google Alerts still can provide topical content alerts based upon search criteria that you set. For instance, I have Google Alerts for many of the major social media platforms and the word “new.” Newspapers and Their Derivatives.

Google 120

Google Newspapers Trends Print 120

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week.

Media 76

Media Journalism Radio Print 76

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. It’s true of both earned media strategy and owned media, from podcast and video series’ guest placements to social media video posts.

Strategy 103

Strategy Media Journalism Banking 103

Cision

SEPTEMBER 30, 2016

Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. I’m a Houston native, lifetime restaurant worker and NYU journalism graduate. How do you use social media and other sources when gathering leads/story ideas? What is your specialty?

Pitching 120

Pitching Travel Trends Print 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. Social media mining. One key asset of social media is the ability to know when someone has a birthday, a work anniversary, a new job, or something similar.

Employee 120

Employee Print Meeting Financial 120