PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Young adults prefer online platforms.

Study 118

Study Radio Newspapers Web 118

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

OCTOBER 22, 2020

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. Short paragraphs get more than twice the attention online, according to The Poynter Institute’s Eyetrack III study. The problem with long paragraphs is that they look hard to read.

Mobile 184

Mobile Writing Web Journalism 184

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. Public trust in the press has been on the wane.

Media Relations 202

Media Relations Media Pitching Case Study 202

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Deirdre Breakenridge

APRIL 25, 2016

A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years old within the last month.

Print 150

Print Video Technology Mobile 150

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. Photo by almir1968/iStock / Getty Images.

Print 102

Print Newspapers Crisis Local 102

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Think data studies, press releases, and expert commentary. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Cision

APRIL 17, 2015

Additionally, The Times will be on Apple Watch when the device becomes available to the public on April 24 ( The New York Times ) and The Wall Street Journal will reveal a website redesign on April 21, its first in seven years, with an Apple Watch news application as well ( Capital ).

Media 120

Media Viral Radio Sports 120

Agility PR Solutions

SEPTEMBER 18, 2018

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research.

Newspapers 85

Newspapers Trends Print Media 85

Buzzstream

JANUARY 28, 2025

In our study, 51% of respondents dont know their average cost per link. BuzzStream ) Our media databases study showed why Muck Rack is consistently one of the top-used list-building tools due to its accuracy. Print, TV, and radio only comprise 25% of journalists primary publishing medium. BuzzStream ) 29. BuzzStream ) 31.

Digital PR 71

Digital PR Branding Brand SEO 71

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. Judy: To create brochures, we used to have to go to a printing press. She encouraged me to join PRSSA in college and PRSA as soon as I graduated. I got my first job from a connection at PRSA Georgia’s Real World conference, which my mom had recommended I attend.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey 114

Survey Industry Leadership Study 114

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. It’s extremely comprehensive and well worth the time to read as it outlines in detail some of the planned changes publishers will undertake this year.

Strategy 103

Strategy Media Journalism Banking 103

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Cision

FEBRUARY 4, 2016

In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. How did you get your start in public relations and healthcare communication? Rapid Fire Round.

Healthcare 120

Healthcare Print Agency Journalism 120

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. It’s one of 5 routes unanimously approved for study.

Meeting 98

Meeting Media Print Enterprise 98

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

JUNE 10, 2020

In fact, numerous studies have found that lack of personalization is the number one reason why pitches are ignored or rejected. As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. .

Media 104

Media Pitching Trends Resources 104

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater case study. Muck Rack case study. click image for higher resolution).

Software 150

Software Case Study Advertising Advertising 150

David PR Group

SEPTEMBER 3, 2014

“Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. If it’s important, someone will send it to me.”. This summer, about 29 percent of traffic comes from each.”.

Newspapers 74

Newspapers Print Radio Local 74

The Proactive Report

NOVEMBER 21, 2023

These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications.

Newspapers 130

Newspapers Social Media Data Consumer 130

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. In September, Mint announced that it would be reducing the number of pages, from 28 to 24, four days a week, Tuesdays through Fridays.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 92

Meeting Media Journalism Education 92

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 158

Publicity Social Media Report Fashion 158

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). Perhaps it is because I studied for and then began my working life as a journalist. Why do you work in PR? To be honest, I don’t know why.

Journalism 79

Journalism Ethics Film Construction 79

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW!

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

AUGUST 1, 2023

req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. Source: State of PR and Journalism Salaries 2023 by Muck Rack. According to PRWeek UK (reg. They are also able to flag pitches that are irrelevant to them.”

Software 146

Software Pitching Ethics Technology 146

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts. Anne Isenhower, Anne Isenhower Communications. ” I break around 11 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98