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Finding the Inspiration to Pitch

PRSay

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. A real appeal. The results?

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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. The media think tank Nieman Lab goes further.

Print 102
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Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. People who are trained in journalism. For me, that means exploring the travel section each Sunday. Now, I know the print newspaper has its downsides. But, where exactly are they getting that news? People with ethics.

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Pitching Food Content with Saveur Digital Editor Dan Dao

Cision

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.

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5 Things to Research Before Pitching Freelancers

Cision

Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. I, for instance, edit travel content for Expedia. With this in mind, I’m likely not going to write a puff piece about Kayak.

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10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. Work travel sucks. I mean, really sucks. To agency sites.

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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

We may live in a world full of texting errors and sloppy online journalism, but that’s no excuse for a professional PR team to slack off. or even printing out a hard copy – the difference in format can be valuable to helping you edit. How keen is your agency’s attention to detail?

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