Strong Media Brands: the answer to Native Advertising Concerns
Flack's Revenge
NOVEMBER 10, 2014
So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. Is it good for what ails online advertising?
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