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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? In his story Journalism, Independent and Not , he wrote about his disappointment in finding info that at first seemed newsworthy – but was actually underwritten by a vendor, according to some very fine print.

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3 Factors That Shape Your Brand Journalism Strategy

Cision

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Distribution. Story Type.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. Studio, which produces all content for Inc.’s s clients and advertisers. How have you seen it evolve? In terms of getting noticed?

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How Long Should Your Online Paragraphs Be?

PRSay

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. Write short paragraphs. Ziomek, a professor at the Medill School of Journalism, suggests that your paragraph contain: 1 idea , expressed in. Especially when writing for mobile.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Assist in the research, writing and development of new business proposals and presentations.

B2B 203
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. Many of the most successful PR executives were former journalists.

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5 Things to Research Before Pitching Freelancers

Cision

Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write.