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3 Factors That Shape Your Brand Journalism Strategy

Cision

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Distribution. Story Type.

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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. Goodbye, Burrelles Burrelles bids farewell to print media monitoring and shutters a 140-year-old business perhaps the oldest vendor in the history of the PR profession. was changing my profession. This blog was a means to figure it all out.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. Studio, which produces all content for Inc.’s s clients and advertisers. How have you seen it evolve? In terms of getting noticed?

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How Long Should Your Online Paragraphs Be?

PRSay

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. Write short paragraphs. Ziomek, a professor at the Medill School of Journalism, suggests that your paragraph contain: 1 idea , expressed in. Especially when writing for mobile.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. Many of the most successful PR executives were former journalists.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Assist in the research, writing and development of new business proposals and presentations.

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3 Straightforward Ways to Engage with The Washington Post

Cision

While social media is used daily by Washington Post journalists and editors, a classic approach to journalism still remains effective today as well. The Washington Post was founded in 1877, and since that time has expanded upon its print edition to reach the online and social spheres. Back to Basics. ” Accessibility.

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