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Air Force, where he spent most of his career in publicaffairs. Then, after his liberation from the Stalag Luft I prisoner of war camp, he spent 41 years in publicaffairs. Journalism is supposed to tell both sides of the story well, to give you the information and let you decide how you feel about it.
In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. From storytelling and media strategy to reputation management, women have long been at the forefront of the communications field.
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.
Determining what issues the public thinks about by controlling media narratives. Storytelling. Actively managing an organisations credibility and public trust. Mitigating damage by reshaping public perception after negative events. Source: Organization Development Journal 3 Hargis, M. & Public Opinion (1922).
That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, publicaffairs, marketing communications and related roles – across more than a dozen different industries. Some 72% of professionals believe the political landscape has made their jobs harder. Top tactics in PR and comms.
Storytelling, while central to PR strategies, is a delicate process. From there, I continued making connections between what originally attracted me to public speaking and the many other elements of public relations that I use today. Learn how to build a brand journalism strategy with our free white paper!
You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? I worked for my school newspaper, and when I joined the Marines I was a publicaffairs officer. We ran a base newspaper.
Visual storytelling through videos and compelling images can also help your message resonate with your audience. Highlight stories of community impact, employee achievements or innovative projects. Use humor and creativity to make your content something people will remember.
One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.
My degree and early work was in broadcast journalism. In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard PublicAffairs Office. I’ve served in Army PublicAffairs for nearly 17 years now.
Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. By Christine Perkett. As the CEO, you wear many hats.
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