Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

FEBRUARY 17, 2016

From there, I continued making connections between what originally attracted me to public speaking and the many other elements of public relations that I use today. Learn how to build a brand journalism strategy with our free white paper! What’s the biggest lesson you learned from your first position?

Policies 120

Policies Internal International Public Affairs 120

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. Later that day, the company’s abbreviated blog post went up.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

The Stalwart Blog

NOVEMBER 11, 2016

In a statement tweeted by The Wall Street Journal ( @WSJ ), New Balance’s VP of Public Affairs, Matt LeBretton said the following: “The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction". And yet this week, U.S. based brands.

Public Affairs 87

Public Affairs Viral Policies Journalism 87

Doctor Spin

MARCH 8, 2025

United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. The hashtag #DeleteUber went viral. Heres some of what went wrong: Misreading public sentiment. Kendall Jenner had no personal link to activism. Failure to test audience reaction. Heres some of what went wrong: Poor first response.

Examples 52

Examples Airlines Viral Crisis 52

Doctor Spin

MARCH 26, 2025

link] Once the model has successfully polluted the information space, concepts like Lgenpresse (lying press) or fake news can preemptively discredit any fact-based journalism. Memes are used to collapse complex issues into viral slogans effectively. Truth becomes performative, viral, and emotive, not deliberative or empirical.

System 52

System Course Viral Strategy 52