Doctor Spin

DECEMBER 21, 2023

How long should a media kit be? Can a media kit be one page? How do you prepare a media kit? Why make a media kit? What is an influencer media kit? PR Resource: Journalism vs PR What is a media kit? media buyers). In Wikipedia. In Wikipedia. What is an EPK? What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

Doctor Spin

NOVEMBER 29, 2023

Some experts will go for the easy route by simply presenting themselves as such on social media. Source: Journal of Public Relations Research 1 Bourne, C. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 14

Technology Company Software Marketing 14

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Regardless, thanks for visiting!

Blogging 80

Blogging Twitter Facebook Measurement 80

Flatiron Communications

AUGUST 25, 2014

Several months ago I presided over a Publicity Club of New York panel featuring a handful of reporters and editors from news orgs that could very well represent the future of journalism. It has not obviously changed the way older media outlets work, in that other outlets have not copied the Vox “cards” or the other innovations.

Journalism 31

Journalism Wikipedia Policies Newspapers 31

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Where does that obligation begin and end?

Google 225

Google Facebook Wikipedia Engineering 225

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. This piece originally appeared on Contently’s The Freelance Creative.

Content Marketing 142

Content Marketing Marketing Viral Course 142

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So we have social media as a big source of information. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Burrelles Fresh Ideas

JUNE 27, 2023

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. The early 2000s saw the addition of social media features.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. An example of a hero of free authority: Jimmy Wales of Wikipedia.” The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

JANUARY 18, 2016

Yet somehow Blue Monday has become an actual thing, a date that registers on our cultural calendar and even has its own Wikipedia page. As brands gradually sunk their claws into social media around the turn of the current decade Blue Monday become a trend divorced from its dubious origins. It’s banal. It’s cynical.

Wikipedia 60

Wikipedia Travel Storytelling Journalism 60

Mark My Words

DECEMBER 29, 2015

Take Walter Palmer , the American dentist who shot the wrong Cecil while on safari and was dropped in the lions’ den of social media. It aroused the ire and delight of social media, ripped through the papers and received the inevitable warning from the Advertising Standards Authority, guaranteeing extra story mileage.

Journalism 60

Journalism Wikipedia Film Interviews 60

Doctor Spin

FEBRUARY 8, 2025

Credit: Wikipedia.) Heres what Steve Bannon told PBSs Frontline in 2019: Steve Bannon: The opposition party is the media. And the media can only, because theyre dumb and theyre lazy, they can only focus on one thing at a time All we have to do is flood the zone. link] Can established media get flooded to the point of failure?

Strategy 103

Strategy Wikipedia Data Facebook 103

Doctor Spin

MARCH 26, 2025

link] Once the model has successfully polluted the information space, concepts like Lgenpresse (lying press) or fake news can preemptively discredit any fact-based journalism. Disinformation is spread across state TV, social media bots, paid influencers , fake news sites, comment sections, memes, and YouTube channels.

System 52

System Course Viral Strategy 52

Doctor Spin

MARCH 25, 2025

The expression Lgenpresse , translated from German as lying press, is not merely a slur against journalism ; it is a historical vector of populist discontent, a rhetorical Newspeak used to discredit inconvenient truths that still haunt the politics of our present post-truth epoch. Fake news accusations can be traced back to Lgenpresse.

Wikipedia 52

Wikipedia Journalism Course Crisis 52