Ishmael's Corner

MAY 1, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Journalism 102

Journalism Newspapers Storytelling Twitter 102

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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Storytelling Communications Survey Case Study 128

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post How Does a B2B Customer Story Crack The Wall Street Journal? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Often,more.

B2B 128

B2B Journalism Storytelling Communications 128

Cision

JANUARY 28, 2016

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper!

Journalism 120

Journalism Branding Brand Employee 120

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Branding Brand Fashion 120

Ishmael's Corner

NOVEMBER 30, 2014

By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Uncategorized best business storytelling business storytelling PR storytelling visual storytelling'

Storytelling 157

Storytelling Journalism Media Training Video 157

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. shared her perspective on native advertising in a recent podcast recording.

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Advertising Advertising Journalism Content Marketing 120

Ishmael's Corner

NOVEMBER 4, 2014

When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling. The ramifications for PR are counter-intuitive. There are many ways to play the “F” card.

Storytelling 157

Storytelling Journalism Training Resources 157

Institute for Public Relations

MARCH 4, 2024

… Continue reading Trend Predictions for 2024: Journalism, Technology, and the Media → This summary is provided by the IPR Digital Media Research Center The Reuters Institute and the University of Oxford researched how the growth of AI will impact the reliability of news information and the sustainability of mainstream media.

Journalism 52

Journalism Technology Trends Media 52

PRSay

FEBRUARY 21, 2023

After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. He trusted me to tell his story. And now, that part of his story is gone.” I like telling a good story,” he said.

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

Ishmael's Corner

MAY 18, 2021

The Art Of Storytelling In Business Communications And Public Relations. Every journalism program in the country tackles the art of the interview. The post PR Tips For Interviewing Sources to Find the Good Stuff appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. It starts in college.

Interviews 170

Interviews Storytelling Journalism Communications 170

ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

Storytelling 120

Storytelling Insurance Insurance Film 120

Ishmael's Corner

SEPTEMBER 16, 2014

Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by Matt Krantz. To USA Today’s credit, the premise of the headline offers the promise of contrarian storytelling. Uncategorized bad Journalism bad pr bad public relations contrarian storytelling'

Journalism 145

Journalism Storytelling Financial Pitching 145

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Branding Brand Publicity 150

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Best Storytelling Posts of 2019 Part II appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Here comes the second half. Here comes the second half.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

Ishmael's Corner

AUGUST 2, 2016

The Art Of Storytelling In Business Communications And Public Relations. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” Techniques For Effective Business Communications.

Storytelling 60

Storytelling Study Journalism Communications 60

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think? I see illustrations. And also: Comments.

Storytelling 165

Storytelling Web Case Study Branding 165

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Some of these folks are extraordinary.

Journalism 63

Journalism Storytelling Communications Publicity 63

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post How Does a B2B Customer Story Crack The Wall Street Journal? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Often,more.

B2B 70

B2B Journalism Storytelling Communications 70

Ishmael's Corner

SEPTEMBER 9, 2014

One of the best parts of my job involves conducting storytelling workshops. I’m constantly refining the package shared with participants in our workshops for business storytelling. Enter storytelling stage left. I think he’s getting the hang of this storytelling stuff. for the PDF reprint. In a hammock.

Storytelling 128

Storytelling Journalism Corporate Agency 128

OnePitch

OCTOBER 3, 2024

So, how can PR professionals effectively capture the attention of feature writers—the storytellers who bring compelling narratives to life? As we explored in our 5 Forms of Journalism blog, feature writers focus on trending topics and relevant issues, crafting engaging, longer-form content that resonates emotionally with their audience.

Pitching 75

Pitching Storytelling Journalism Community 75

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 94

Storytelling Measurement Ethics Web 94

Medianet Australia

AUGUST 28, 2024

Clair brings a wealth of experience in media and journalism, offering insights into her dynamic role at SCA LiSTNR. Join us as we explore Clair's unique perspective on storytelling across various platforms.

Interviews 52

Interviews Journalism Storytelling Pitching 52

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 80

Storytelling Resources Web Journalism 80

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Branding Brand 68

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion. The grab bag post is back. That’s what I thought.

Radio 60

Radio Storytelling SEO Media 60

Ishmael's Corner

AUGUST 11, 2015

The Art Of Storytelling In Business Communications And Public Relations. A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. Techniques For Effective Business Communications. Of course quality suffers. Check out “How Chick-fil-A’s Restaurants […].

Journalism 60

Journalism Storytelling Course Examples 60

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

Ishmael's Corner

JULY 6, 2015

The Art Of Storytelling In Business Communications And Public Relations. Earlier this month the Federal Trade Commission (FTC) again reminded publishers that dressing up ads as journalism calls for clear labeling on the product. Techniques For Effective Business Communications. The debate on native advertising rages on.

Journalism 60

Journalism Advertising Advertising Storytelling 60

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

Communications 245

Communications Creativity Product Launch Writing 245

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. By Jaden Gill, Account Coordinator.

Storytelling 36

Storytelling Community Industry Transportation 36

Ishmael's Corner

NOVEMBER 16, 2015

The Art Of Storytelling In Business Communications And Public Relations. TechCrunch is the latest publication to play the tired narrative that the public relations industry is behind the woes of modern day journalism, GMOs and global warming. Techniques For Effective Business Communications. The post Here We Go Again.

Journalism 60

Journalism Storytelling Industry Communications 60

ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. The key lies in strategic storytelling that extends beyond the conventional sales narrative, reaching for broader, more engaging themes that resonate with a diverse audience. However, these barriers are surmountable.

B2B 156

B2B Journalism Enterprise LinkedIn 156