ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? We can’t show their actual technology but can share a glimpse of their thinking about the category. . Promote a case study or whitepaper. Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 162

Study Media Relations Media B2B 162

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created.

Software 176

Software Measurement B2B Training 176

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

Study 138

Study Survey Infographics B2B 138

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. There’s a good reason for the cross-pollination between journalism and PR, because we produce a great deal of content, from press releases and bylines to pithy email pitches. .

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. Real estate company buyers are more likely to be paging through these journals than Wired. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Deirdre Breakenridge

APRIL 15, 2019

A recent study from Backlink.io The fragmentation of media and journalism that we are witnessing will likely only continue. Ironically, while technology is to blame for all of this, it will also be our savior as this may be as much of a math problem as anything else. Now it’s time for communications to adapt.

Media 268

Media Data Google Report 268

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven journalism is the future. No one should underestimate the power of data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

AUGUST 13, 2015

By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. According to a recent Pew Research Center study, half of Facebook and Twitter users access news while logged into their accounts.

Social Media 120

Social Media Journalism Media Study 120

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year.

Trends 185

Trends Storytelling Corporate Leadership 185

NewsWhip

JUNE 2, 2020

CASE STUDY. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Company Size.

Case Study 78

Case Study Study Viral Data 78

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Ultimately, great stories drive PR and journalism. Company Culture, Startup Stories, Exec Profiles.

Survey 195

Survey Journalism Agency Report 195

Buzzstream

FEBRUARY 13, 2025

Quick Background: How AI Models Use Publisher Content Generally speaking, AI technologies train their Large Language Models (LLMs) through a mix of data, everything from combing Reddit posts to written books to scraping blogs and news publications. Looking at the other side, many publishers actively seek removal from these technologies.

SEO 62

SEO Journalism Radio Google 62

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Previously she was a freelance reporter at the Staten Island Advance.

Social Media 150

Social Media Pitching Media How To 150

Deirdre Breakenridge

APRIL 25, 2016

A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years old within the last month.

Print 150

Print Video Technology Mobile 150

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. If these studies were more purist about defining earned media, I believe the numbers would be higher. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe.

Company 203

Company Case Study Trends Crisis Management 203

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive. Changing strategy?

Privacy 174

Privacy Data Government Journalism 174

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. You also can find audience data by researching independent studies like what the Pew Research Center offers. So how can brands build trust? Browser used. Device used.

Data 146

Data How To Storytelling Analytics 146

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Cybersecurity PR pros must be savvy enough to understand the nuances of media targets’ disciplines within the cybersecurity space. Approaching any one of them without understanding what they cover will ensure your pitch is ignored.

Enterprise 261

Enterprise Privacy Government Software 261

Deirdre Breakenridge

SEPTEMBER 26, 2016

Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. ” A.

Publicity 150

Publicity Policies Social Media Study 150

Cision

SEPTEMBER 11, 2017

Institutional investors also have similar segmentation requirements when it comes to the news they care about — a fund could be focused solely on small-cap biotech firms or mega-cap technology firms. About 45 percent get their news through news portals and 43 percent through company emails.

Banking 192

Banking Newspapers Study Company 192

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative.

Creativity 80

Creativity Study Survey Advertising 80

Wadds Inc.

DECEMBER 5, 2024

Hard Numbers, a public relations agency focused on the finance and technology sectors, has taken one of the first looks at AI's impact on corporate reputation and how corporate communications directors are responding to this emerging area of risk and opportunity. It identified the following sources as driving LLM responses.

System 52

System Corporate Reputation Media 52

Sword and the Script

JANUARY 2, 2024

3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. Will AI replace PR people in the next 10 years?

Blogging 144

Blogging Software B2B Survey 144

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. The smartphone is our connection to the world. What does it say?

Mobile 153

Mobile SEO Web Training 153

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 179

Survey Software B2B Pitching 179

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Study the depth of coverage and the tone of their pieces. It’s likely that outdated lists are at least a contributing factor. Take a peek at some of their recent pieces.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR technology. Top tactics in PR and comms.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. Change is hard and change is uncomfortable.

Community 150

Community Social Media Media Education 150

Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Study your data and find out what worked and what didn’t. Make sure you’re making progress in the right direction.

Pitching 120

Pitching Study Measurement Journalism 120

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

FEBRUARY 19, 2016

Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. Big leaps in technology are more interesting than small upgrades. Know Your Product or Topic. Be Brief, But Thorough.

Pitching 120

Pitching How To Trade Shows Case Study 120