ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. Some jobs involve more writing, others involve more research. Looking back through my assignments, I found press releases and some campaigns.

Conference 368

Conference Pitching Writing Agency 368

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Sword and the Script

DECEMBER 31, 2024

Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. Read more: 7 journalism statistics from a survey of 3,000 reporters to improve PR performance * * * Many thanks for spending some time pursuing my ideas I sincerely hope they help drive your business. was changing my profession.

B2B 151

B2B Marketing Leadership Study 151

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Can you tell us what types of stories, trends or issues are on your radar now? Writing that kind of piece is challenging as an EV enthusiast, but I felt compelled to do it.

Journalism 115

Journalism Automotive Interviews Writing 115

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. Sadly, the content explosion has led to a cheapening of writing and reporting.

Journalism 120

Journalism Local Data Mobile 120

ImPRessions - Crenshaw Communications

JUNE 24, 2021

On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . Yet there may still be a skills gap when it comes to quality writing. They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Email me when you notice a trend going on. Email is best to get it in writing. Here are your tips from the pros!

Real Estate 223

Real Estate Local Pitching Media 223

PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries.

Media Relations 192

Media Relations Media Journalism Report 192

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Pretty much anything that’s trending will already be discussed in trades.

Interviews 296

Interviews How To Reddit Journalism 296

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. The media marketplace is also changing.

Communications 193

Communications Sports Journalism Fashion 193

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .” There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

Remote PR Jobs

MAY 30, 2024

You can also boost your creative juices by seeking inspiration from viral campaigns and staying up to date with industry trends. While the type of writing that PR and Communications require might be new, these skills can be developed in any writing-focused position, like journalism, marketing, administration, or even law.

Communications 214

Communications Creativity Writing Product Launch 214

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. We write content about the real people our brands affect, pitch emotionally evocative stories to the press, and replace messaging with meaningful conversations that touch the human heart.

Brand 364

Brand Branding Pitching Journalism 364

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

We’ve already heard about pilot efforts in this area in journalism; earlier this year Associated Press used “ robot journalists ” to write earnings stories. The post PR Looks At Content Trends For 2017 appeared first on Crenshaw Communications.

Trends 120

Trends Mobile Video Film 120

Cision

JUNE 29, 2017

But, if the Wall Street Journal mentions your brand, what is that worth? You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Or, do you have a conflicting point-of-view worth writing about? Who saw it? What did they do after they read it?

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. ” So, what’s behind the whistleblowing trend, and what does it mean? A mixed legacy. It’s a red flag. It means that systems are failing.

Corporate 272

Corporate Reputation Employee Policies 272

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. You can see the discussion on Twitter via #BWChat.

Reddit 160

Reddit Media Analytics Trends 160

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? Ultimately, great stories drive PR and journalism. If so, this could drive a pitch that lands.

Survey 195

Survey Journalism Agency Report 195

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Reviewing HARO and ProfNet pitches also helps me to stay up-to-date on trends and topics that I might not otherwise have been exposed to. What are the three most important trends related to PR? I definitely think that it is. And, in fact, I think the bar is being raised here.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” The blog is a reliable source of macro PR information and industry trends. Better Writing Blogs. It may not be much to look at – a very simple site – but what Smart Blogger lacks in visual style it makes up for in very valuable information and “how-tos” on every aspect of blog writing.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. To stay relevant, you have to always be thinking a few steps ahead and be ready to catch every new trend.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Buzzstream

DECEMBER 30, 2024

Youve either planned it or reacted to an event or trend. These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. Think of it as adding something new to a trending story. Its quick and agile.

Pitching 62

Pitching Trends Google Data 62

5W PR

FEBRUARY 4, 2025

According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. Take time to understand their typical story angles, writing style, and the types of sources they regularly feature.

Media 78

Media Crisis Pitching Twitter 78

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 69

Journalism Brand Branding Advertising 69

OnePitch

OCTOBER 3, 2024

As we explored in our 5 Forms of Journalism blog, feature writers focus on trending topics and relevant issues, crafting engaging, longer-form content that resonates emotionally with their audience.

Pitching 102

Pitching Storytelling Journalism Community 102

Cision

JUNE 24, 2016

The Post not only relies on social media for distributing its news, but also for tracking the latest trending stories and information. Twitter is typically used by reporters at The Post for “figuring out what the conversations are,” seeing what’s trending and learning what people are saying. Back to Basics. ” Accessibility.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Buzzstream

NOVEMBER 21, 2024

The Grapevine – Monthly PR Campaign Roundup The Grapevine offers a monthly snapshot of the best campaigns across industries and insightful year-end trends that can be used for ideation and inspiration. He only has a few issues at the time of writing, but the quality is top-notch. I highly recommend checking it out.

Digital PR 62

Digital PR SEO Web Resources 62

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 118

Agency Trends Marketing Survey 118

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. If you’re expected to support clients that build B2B AI solutions, you might boost your cred if you get news from publications like Forbes, TechCrunch, Wall Street Journal, and CIO.

B2B 159

B2B Apparel Product Launch Agency 159

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends Web 170

OnePitch

MARCH 28, 2023

That love turned evolved into a journalism career writing for publications including Popular Science, PCMag, and Digital Trends. Matt Safford is the managing editor at Tom’s Hardware. Matt started building PCs in the 90s and was a fan of technology from an early age.

Journalism 98

Journalism Trends Technology Writing 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits. Just ask Google.

Analytics 170

Analytics Social Media Tools Trends 170

Cision

JUNE 15, 2017

For those preparing to make the leap, it is important to write well, multitask, and be consumed with a variety of topics: pop culture, politics, media trends, and beyond. Nothing is out of your reach, but you need strategy, drive and commitment. It is a very exhilarating and rewarding career that can take you many places!

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

JUNE 6, 2016

As Denise DiMeglio, vice president at Gregory FCA, wrote, “Why should the reporter care about, explore or write about this topic today? … ‘Because your client wants to talk about this story, sell more product, generate leads, etc. Why is what you are talking about relevant in relation to the entire media landscape and trends?”

Pitching 120

Pitching Trends Data Industry 120