Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. To learn more about this new opportunity, view the video or read the transcript below.

Journalism 202

Journalism Communications Survey Study 202

Sword and the Script

JULY 9, 2024

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> As one journalist noted in an open-ended comment: “The fact that so much of journalism has become about ‘clicks’ and ‘shares’ and those often seem to take precedence over keeping the public informed.”

Survey 183

Survey Journalism Report Pitching 183

PRSay

NOVEMBER 12, 2020

The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. While those quick deskside meetings don’t fit in the Zoom world, O’Connor said he’s now become significantly more likely to use video calls rather than a phone call. Journalists are gathering information in new ways.

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Journalism Report Interviews Meeting 211

Communications Conversations

SEPTEMBER 29, 2020

But, that doesn’t mean journalism is thriving again. In others, it means supplying them with photography and videos when you can. As a fan of journalism, I’m all for paywalls. In many ways, the situation is more dire than ever. Trust levels remain low. Media outlets are fragmented and politcized.

Journalism 195

Journalism Trends Industry Newspapers 195

Cision

DECEMBER 5, 2015

But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach. Brand journalism is also not content marketing.

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Journalism Branding Brand Content Marketing 120

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Cision

DECEMBER 19, 2016

This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. One of the immediate benefits is better accessibility to live streaming video as Periscope has a small proportion ( perhaps as low as 1% ) of Twitter’s 313 million monthly active users.

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Video How To Conference YouTube 120

NewsWhip

FEBRUARY 28, 2023

“For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Instead, bite-sized, short-form videos are where brands will see the most engagement. The average consumer’s attention span is short.

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Video Branding Brand Instagram 148

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? A recent post featured a short animated video on new product updates for Slack’s mobile app. Even something as mundane as a product update can take on a new life with an animated video. . This is a no-brainer.

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Instagram B2B B2C Case Study 333

Onclusive

AUGUST 22, 2017

While video and multimedia production is sometimes managed by creative teams or outsourced to boutique agencies specializing in visual storytelling , today’s PR teams are expected to have a baseline understanding of how to storyboard video content or write a creative brief requesting visual assets tied to their campaigns.

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Media Training Crisis Communications Conference Corporate 397

NewsWhip

MARCH 13, 2019

The post Is a shorter video length more engaging on Facebook? appeared first on NewsWhip.

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Facebook Video Journalism Brand 158

Cision

FEBRUARY 5, 2016

The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. We may soon see this discipline taught in universities, but for now, journalists entering the field must learn about marketing, while marketers must gain a firm grasp of journalism. From Netflix, natch.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Reputation Us

FEBRUARY 13, 2024

Thank you, Indiana Technology Institute of Technology for inviting ReputationUs’s President Casey Boggs to the Indianapolis Business Journal “Power Breakfast” on Monday, February 12, 2024. The post POWER From The Indianapolis Business Journal POWER BREAKFAST – February 12, 2024 appeared first on ReputationUs.

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Journalism Construction Technology Financial 109

NewsWhip

JUNE 5, 2019

The post What types of video drive different Reactions on Facebook? appeared first on NewsWhip.

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Facebook Video Journalism 141

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. Studio, which produces all content for Inc.’s s clients and advertisers.

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Interviews Strategy Content Marketing Advertising 294

NewsWhip

FEBRUARY 22, 2019

The post What we learned from the top Facebook videos of 2019 so far appeared first on NewsWhip.

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Facebook Video Analytics Journalism 138

PRSay

AUGUST 17, 2020

Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Connect with her on Twitter: @LisaArledge. Photo credit: foto yakov.

Media Relations 158

Media Relations Journalism Media Survey 158

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case. Let’s talk.

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Creativity B2B Examples Marketing 103

PRSay

AUGUST 28, 2024

I loved the study of people and why people are the way they are,” he said during a video interview with PRSA’s Publications Director John Elsasser ahead of Benitez’s Oct. I saw, right away, that I could bring that background to my work in journalism.” 15 keynote speech at PRSA’s ICON 2024 in Anaheim, Calif.

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Video Transportation Interviews Journalism 103

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Finally, the company has many short product videos online where you can take a look – without registering for a demo or speaking to a salesperson.

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Software Measurement B2B Training 176

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Like, if this thing is going to change the world, how might it change a really simple business—like journalism? to its audience.”.

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Pitching Journalism Construction Writing 215

Cision

JULY 25, 2017

A great way to encourage journalists to link back to your website is by providing them with supplemental information that can help bolster the story (for example: photos, video, quotes from executives, or data/research). Bell holds a degree in journalism from the University of Missouri School of Journalism.

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Strategy How To SEO Engineering 257

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

OCTOBER 4, 2017

Multimedia is a crucial component to impactful modern-day journalism. Our research shows that embedding a photo or a video in your press release can increase views by 2.8x. When seeking editorial coverage, it truly behooves communicators to package their press release with all of the necessary assets — logos, photos, videos, etc. —

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How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JUNE 10, 2020

And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., These tasks can be done digitally and a supervisor would be happy to jump on a video call to explain more. . as well as vertical pubs that match your interests. . Network network, network.

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Agency Interviews Journalism Instagram 284

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Don’t forget to research your competitors and other organizations that have been in a similar position before. . Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Deirdre Breakenridge

APRIL 13, 2015

News video. Almost every editor of a news website I’ve spoken with in the last six months has told me that a news story with a couple of good, original images, and a video that lets the reader feel like they’re there, is top of their list for news content. 76% of journalists say they use externally produced videos.

Video 150

Video Trends Radio Newspapers 150

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. I’ll share articles, videos from class lectures, or other resources that would be helpful.

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Social Media How To Infographics Media 279

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

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Skype How To Crisis Pitching 206

Ishmael's Corner

NOVEMBER 30, 2014

Removing the Tension from the Budweiser Puppy Love Video (Literally). By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? The classic story arc only takes shape if bad stuff happens.

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Storytelling Journalism Media Training Video 158

Cision

JUNE 29, 2017

But, if the Wall Street Journal mentions your brand, what is that worth? The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. While his video had more than 30 million views, only 1.3 Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.” What is more valuable than a brand (or personal) reputation?

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Mobile SEO Web Journalism 244

PRSay

JANUARY 13, 2022

Researchers at the University of Georgia Grady College of Journalism and Mass Communication evaluated how people perceived the sincerity of messages during a crisis, specifically a company spokesperson’s use of language and nonverbal cues.

Crisis 178

Crisis Study Crisis Communications Journalism 178

Cision

MAY 24, 2016

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Some stories will work well in print, others in video. Anna Williamson (@AnnaWilliamzon) May 18, 2016. Is it interesting?”

Film 211

Film Pitching Print Journalism 211

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Video – I continue to read about the positive impact of video given today’s heavy use of smartphones and emergence of apps like Facebook Live; I think it’s likely that this will evolve into more interactive video – e.g. AR and VR.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 29, 2017

He has also led “media for media” communications for investigative journalism non-profits. And I want to grow what we’re doing in video, digital and creative. We’re doing amazing work with video and trying to re-imagine the TV ad as well as the non-profit gala sizzle reel for a new era. Is there a downside?

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Public Affairs Nonprofit Pitching Video 0