Journalism Viral YouTube 
NewsWhip
OCTOBER 30, 2024
We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.
NewsWhip
FEBRUARY 28, 2023
followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. A variety of brands and influencers use YouTube Shorts.
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Cision
MARCH 1, 2016
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. The perpetuation of a “viral” story on digital channels can be hours. Identifying a PR crisis.
Cision
NOVEMBER 21, 2017
With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. It all starts with the news you are taking in.
Cision
OCTOBER 21, 2015
We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Measure Your Niche’s Density.
NewsWhip
JANUARY 20, 2023
This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. Cross-platform analysis With NewsWhip, you have access to a wide range of platforms, including web coverage, Facebook, Twitter, Reddit, Instagram, and YouTube.
Polaris
MARCH 6, 2015
Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired.
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