Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

OCTOBER 22, 2020

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. Another reason for super-short online paragraphs: Web visitors lean to the left. You’ll leave with quantifiable targets, tips and techniques for getting web visitors to read your content.

Mobile 185

Mobile Writing Web Journalism 185

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Flack's Revenge

OCTOBER 17, 2014

A tangled Web indeed, the irony is thick. Of course, the LinkedIn audience is of great interest to brands and business publishers alike: Anyone who has ever published a news story can tell you that it’s nice to have readers. You have a social network that is, by some measures, the most influential business publisher.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Sword and the Script

AUGUST 13, 2024

The campaign was highly successful, garnering awareness, 200,000 web visits, and millions of dollars in pipeline.” The social web exploded with images of chocolate-covered grasshoppers – and documented some audacious taste tests. It’s more than just billboards too, it’s a messaging platform.

Creativity 103

Creativity B2B Examples Marketing 103

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. The question I always get is what makes a good story?

Real Estate 223

Real Estate Local Pitching Media 223

NewsWhip

JULY 18, 2019

The post Prime Day 2019 divides web & social platforms appeared first on NewsWhip.

Web 74

Web Journalism Brand Branding 74

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. Data-driven stories support truth in media.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Trust in social media and journalism are at an all-time low. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there.

Social Media 174

Social Media Marketing Media Facebook 174

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism.

SEO 279

SEO Print Financial Product Launch 279

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Branding Brand Advertising 74

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Because of this, there is an opportunity for you and your brands to take an active stance in supporting journalism.

Communications 190

Communications Journalism Advertising Advertising 190

PRSay

MAY 4, 2018

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make sure your web heads are short enough to: 1.

Mobile 137

Mobile Real Estate Web Google 137

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. If you look at most great journalism today, some of it follows the same formula it always did.

Journalism 69

Journalism Communications Survey Social Media 69

Deirdre Breakenridge

APRIL 15, 2019

One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals. The fragmentation of media and journalism that we are witnessing will likely only continue. The length of an article matters more than you might think.

Media 268

Media Data Google Report 268

PRSay

DECEMBER 6, 2018

Overall, 34 percent of Americans now obtain their news from the web, marking a 6 percent increase from 2016. Among news-readers, more than three-fourths of respondents aged 18 to 49 prefer the web. he holds a bachelor’s degree in journalism and English from the University of Maryland. Young adults prefer online platforms.

Study 119

Study Radio Newspapers Web 119

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. The truth is we have unleashed a beast of sorts with Web 2.0.

Government 149

Government Wikipedia YouTube Google 149

PR Job Coach

OCTOBER 24, 2009

Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. Lately though, I am receiving queries about how to migrate into a career in PR from journalism. For certain, if you currently have a job in journalism it is definitely good training for a career in PR.

Digg 100

Digg Publicity Journalism Insurance 100

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 153

Mobile SEO Web Training 153

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. P&G says they will go on to cut spending by nearly $2B during the next five years. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

PRSay

FEBRUARY 15, 2018

But for many of the issues and events we’re tasked to promote, even for the Fortune 500 clients I work with, the Times and The Wall Street Journal don’t present encouraging effort-to-reward ratios. The takeaway is: Don’t shrink from your ambitious expectations, as they can inspire action and effort.

Media Relations 120

Media Relations Media Web Pitching 120

Cision

MAY 29, 2015

Google I/O Conference Takeaways: Google announces free unlimited photo storage ( Forbes ), Brillo operating system ( The Verge ), announces ‘Buy’ button on Google searches are coming ( The Next Web ), Android M will be available later this year ( Engadget ) and virtual reality is here for the masses with the help of GoPro ( USA Today ).

Media 120

Media Google Mobile Web 120

Buzzstream

NOVEMBER 21, 2024

MuckRack – Daily Media Industry Overview MuckRack’s daily email offers quick insights into journalism and highlights trends and top journalists in an easy-to-digest format. MuckRack’s newsletter captures the journalism industry zeitgeist. He only has a few issues at the time of writing, but the quality is top-notch.

Digital PR 62

Digital PR SEO Web Resources 62

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. Modern digital media brought web analytics which have made gathering metrics easier. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%. On donations? And on and on. 2) Impressions: 66%.

Measurement 143

Measurement Communications Survey Web 143

Cision

JULY 2, 2015

Want to see how journalism is changing? Journalism carries political weight – it influences the perspectives of its consumers and consequently their behavior. Today, everyone can become a publisher adding their two cents into the bucket that is the web. Click here for our free State of the Media Report now! Conclusion.

Journalism 120

Journalism Facebook Social Media Consumer 120

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends Web 170

Flack's Revenge

NOVEMBER 16, 2016

We package propaganda as newsworthy information and sell it to the media; and, increasingly publish directly to the Web and social networks. The Web and social media gave us all ways to easily share and spread information. I understand that the fuss is more about blatant lies, not the average press release.

Ethics 120

Ethics Facebook Google Engineering 120

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement. Talk to Us !

Study 162

Study Media Relations Media B2B 162

Flack's Revenge

JANUARY 15, 2020

The problem is bigger than PR and even journalism. Yet journalism can combat fake news. PR has always had to decide how far to push rhetoric, persuasion, and yes, hype. But this is not just about ethics. Today, the very notions of truth, science, and facts are under assault like never before. make reality far too malleable.

Journalism 156

Journalism Ethics Customer Service Report 156

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news.

B2B 88

B2B Journalism Case Study Storytelling 88

PRSay

OCTOBER 2, 2017

PR needs to track customer behavior, web traffic and revenue generated from communications programs. Bell holds a degree in journalism from the University of Missouri School of Journalism. This is a problem that’s plagued the industry for many years. Follow him on Twitter @nbell94102.

Data 146

Data How To Storytelling Analytics 146

Cision

JUNE 28, 2017

It’s usually 3-5 items long, including two or three freshly reported items, the Take Note section with what’s on tap, who is changing jobs and a couple worthwhile stories from around the web. Smart brevity isn’t just a great way of doing journalism. Do you have any advice for PR professionals?

Pitching 159

Pitching Report Technology Storytelling 159

Stephen Waddington

JUNE 13, 2019

The BBC faces pressure from politicians and commercial rivals for pedalling soft news on its BBC News web site however the BBC local democracy reporting scheme has supported the creation of more than 130 new jobs in news rooms, delivering 50,000 stories in its first year. More than 2,000 UK citizens responded.

Print 115

Print Media Newspapers Local 115

Cision

JUNE 4, 2015

Or Wall Street Journal. You wouldn’t expect a single tweet to quadruple your web traffic, would you? But you shouldn’t expect instant success any more than you should with social media or any other marketing tool. You Think a Top Journalist Will Beg to Write About You. You dream of hitting the cover of Forbes. I hope not.

Pitching 120

Pitching Web Journalism Education 120

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The other question is whether the PR industry needs to be worried about software like WordSmith.

Journalism 90

Journalism Software Sports Financial 90

Cision

FEBRUARY 5, 2016

Instagram launched its first thriller series, releasing 15-second clips daily through February ( The Next Web ), and also extended its video advertisements from 30 to 60 seconds ( TechCrunch ). Nielsen’s clients continued to call for the company to adapt to viewers’ changing habits ( NYT ).

Media 120

Media Web Blogging Journalism 120