Knowledge Base Local Pitching 
Cision
AUGUST 12, 2016
To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Pitch a strong concept rather than hard news.
Cision
JANUARY 22, 2016
Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Email pitches with discretion. Don’t call.
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Presspage
OCTOBER 14, 2024
How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.
Presspage
OCTOBER 14, 2024
How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.
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