6 Benefits Of Long-Form PR Content
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Speaking of showing personality, CEO John Legere of T-Mobile does a video blog each week on social media called “Slow Cooker Sunday” that is, yes, a cooking show. Content shapes a personal brand.
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