Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. That’s the job!

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Cision

JANUARY 22, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Don’t call. Know the paper.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PR Conversations

OCTOBER 12, 2011

This needs to be translated into practical competencies to become recognised as a vital intelligence-based skills set to close the gap between the “friendliness” focus of relationship building in practice and an informed understanding of research and knowledge-based strategies.

Knowledge Base 40

Knowledge Base Newspapers Writing Ethics 40

Polaris

AUGUST 28, 2014

Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements. As part of our PR advice, we recommended he give the story a wider audience by turning his speech into a newspaper article.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Ethical Voices

JANUARY 8, 2024

I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. I was working on an updated plan for a client, and I wanted to do some synthesized research that had been done by medical researchers and social science researchers. Then it became all digitized and computers.

Ethics 85

Ethics Publicity Guidelines Technology 85