PR Conversations

OCTOBER 12, 2011

Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. Perhaps it is presumed that PR practitioners are competent in relationship building and don’t need to learn relevant craft skills in the same way that they need to learn to write for the media or other publics.

Knowledge Base 40

Knowledge Base Newspapers Ethics Writing 40

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. How do we make sure that when we are casting the net to engage our publics, that we are doing it very thoughtfully and appropriately? There is other ethical guidance on AI for public relations.

Ethics 83

Ethics Publicity Guidelines Technology 83

Polaris

AUGUST 28, 2014

Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements. As part of our PR advice, we recommended he give the story a wider audience by turning his speech into a newspaper article.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100