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Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledgebase. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. There is no other newspaper like The New York Times. Don’t call.
I only need to write 3 tips, instead of 8, to make my point.). If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients.
But the priority in PR practice is largely on writing skills rather than interpersonal ones; whilst although academic definitions and literature highlight two-way communications, they largely omit what is required to build and maintain mutually beneficial relationships.
I used it to go back and dig through the knowledgebase, pull it together, summarize it, develop some insights for me. We had fun with it because we helped to write a piece for our president on the end of the year and I said, “Well, let’s see if we can make this better and put it into ChatGPT in particular.
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