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Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Two blog posts each week becomes a permanent SEO-friendly knowledgebase. And being a best-selling author can’t hurt when pitching bylines or features to the media.
It’s going to bring increased awareness of professionals that have been able to build up the skills and the expertise to lend this kind of knowledge-based experience and relationships to folks working with Indigenous communities. I think that’s the beauty of what IPPRA is going to bring.
Whether it's replying to comments on Instagram, acknowledging reviews on G2, or creating new entries in your knowledgebase following feedback, make sure to keep your audience engaged. Email signatures, social media profiles, websites, printed materials, and everything else with your name on it should have consistent branding. #7
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