ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. Many journalists won’t write these types of stories without participation from both parties.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

5W PR

JUNE 2, 2022

Plenty of businesses use LinkedIn to connect with more potential customers. However, there are several different ways that they can create content that will reach their marketing goals on LinkedIn, and one of the best ones is by starting a business newsletter on the platform. Writing the Newsletter.

LinkedIn 88

LinkedIn Strategy Company Writing 88

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Identify Which Platforms to Focus On.

Leadership 98

Leadership Social Media Agency Strategy 98

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Branding Brand 100

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders.

Leadership 83

Leadership Print Training Radio 83

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 189

Writing Communications Marketing B2B 189

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. Other times she talks about leadership. Not Microsoft’s Satya Nadella.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media.

SEO 125

SEO Case Study Conference Retail 125

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. In 2023, the oldest Gen Zers will turn 26 years old.

How To 163

How To Employee Leadership Nonprofit 163

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. See this post for tips on writing stellar bylines. Take the stage.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. See this post for tips on writing stellar executive bylines. Finding a voice in the media. This usually doesn’t happen overnight. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. Top of the list: Write a manifesto about your leadership values. You can watch the playback on LinkedIn here. Just start free-associating,” he suggested.

Energy 128

Energy Leadership Meeting LinkedIn 128

PRSay

OCTOBER 5, 2023

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.

Leadership 74

Leadership Ethics Energy LinkedIn 74

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

PR Job Coach

JULY 29, 2011

What do you for a hobby: collect stamps, ride a motorcycle, write poetry or sample every restaurant in town? Start building your own “thought leadership” credentials by blogging, commenting, tweeting or employing numerous other social infrastructure platforms. Worst comes to worse use your credit cards but sparingly.

How To 176

How To Leadership Government Reputation 176

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Sure, most PR pros have thousands of LinkedIn connections. You can find her on Twitter and LinkedIn. You imagine having complete control over what clients you work with. Do you have a strong network? A network you can turn to for vendor recommendations.

Travel 281

Travel Technology Conference LinkedIn 281

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator? What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business?

Reputation 218

Reputation Skype Industry Conference 218

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. In 2023, the oldest Gen Zers will turn 26 years old.

How To 139

How To Employee Leadership Nonprofit 139

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

Flack's Revenge

JULY 28, 2020

I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ). , he helped me nail the all-important CPOP – customer point-of-pain (referenced in the title of this post) Fusion PR addresses. Mitchell and his team were a pleasure to work with.

Branding 136

Branding Brand Interviews Video 136

PRSay

NOVEMBER 30, 2021

in elephant to survive in the same room.” — Drew McCaskill, LinkedIn career expert and culture and economics contributor at SiriusXM. • “We’re all born writers.” — Jodi Marr, Grammy Award-winning songwriter and producer and professor of commercial songwriting at Belmont University. If you really want to stand out, have an opinion.

Agency 88

Agency Leadership Conference Groups 88

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Connect with him on LinkedIn. This, in turn, can lead to better outcomes for clients and organizations.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports.

Case Study 178

Case Study SEO Film Video 178

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas. However, the list seems flawed on many levels. Community management.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

SEPTEMBER 25, 2017

“Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. I write more about that here.

Writing 171

Writing Journalism Travel Meeting 171

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Maximize LinkedIn.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Prohibition

JULY 7, 2022

Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool. If long-form content is implemented on Twitter, the implications for B2B marketing could be interesting, offering a place for more insightful, thought leadership style content. LinkedIn engagement soars.

Instagram 118

Instagram Twitter Video Facebook 118

wiredPRworks

JULY 1, 2022

13 Ways to Light Up Your Career or Company with Linkedin Profile Makeover Success Sparks. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network , and be the person your target companies, but don’t think you have the skills to create an Ultimate LinkedIn Profile Makeover?

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 126

Publicity Small Business Trends Leadership 126

wiredPRworks

MAY 23, 2022

When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

JUNE 25, 2015

Write a press release. Upload the article to your LinkedIn page. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Report back to leadership. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120