Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. Presenting reputation data to leadership Focus on a story.

Reputation 104

Reputation Measurement Report Brand 104

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Another effective strategy is localizing your content. This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

MARCH 29, 2025

million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations. PR teams must position green initiatives as more than just responsible business – they represent opportunities to reduce costs, build brand loyalty, and attract new visitors.

Energy 78

Energy Education Employee Training 78

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. The goal is to maintain trust and credibility while addressing the core issues that triggered the crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 174

Report Local Media Pitching 174

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Shashi Bellamkonda, CMO, Surefire Local. Randy Frisch, Co-Founder, CMO & President, Uberflip.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. Local groups – often facilitated through platforms like Meetup – are another opportunity. Besides, from an organizational behavior standpoint, if you incentivize references, you might get more of them than sales.

B2B 145

B2B Case Study Study Conference 145

Stern + Associates

FEBRUARY 20, 2023

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly.

Local 118

Local Community Ethics Education 118

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. It has become firmly aligned with leadership and executive management as a strategic management function. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

NOVEMBER 25, 2024

Look for internships on campus or with local small businesses, boutique firms and nonprofits. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Consider smaller organizations and campus roles. This can provide experience before pursuing a larger agency role.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership?

Leadership 166

Leadership Meeting Employee International 166

Wadds Inc.

FEBRUARY 3, 2025

His career has included academic and senior corporate and leadership roles in the CIPR and PRCA. The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

5W PR

FEBRUARY 9, 2025

If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Your PR strategy should align with broader business goals.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Ask for feedback from your mentors and colleagues about your skill sets and leadership strengths.

Local 227

Local Energy Agency Policies 227

Melissa Agnes

NOVEMBER 19, 2014

In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought' The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Crisis Communications Reputation 195

Presspage

JANUARY 21, 2025

Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution. Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication.

Writing 78

Writing How To Product Launch Crisis 78

PRSay

NOVEMBER 18, 2021

According to the report, leadership from every sector and institution in our society “is our only way out of this crisis. Local media investment. Promote substantial, long-term investment in local journalism that informs and empowers citizens, especially in underserved and marginalized communities. Accountability norms.

Social Media 190

Social Media Report Media Government 190

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? If anything, she involved us in her work.

Leadership 159

Leadership Conference Local Internal 159

PRSay

SEPTEMBER 9, 2021

I wanted to join earlier but didn’t have the required experience at that time, so I joined the Charlotte Public Relations Society, an established local group. I had been to local meetings and events, but that is when I formally joined PRSA as a member. Why is leadership service at PRSA important to you?

Meeting 140

Meeting Banking Local Leadership 140

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. So, just like the candidate running for a local district office, a team has to garner local support before going after bigger fish.

Local 159

Local Pitching Interviews B2B 159

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. Speak out against anti-LGBTQ efforts at the local, state and national level — This means advocating for our humanity not just when it’s convenient, but when it’s necessary. Well, COVID-19 of course. Pride is a celebration, yes, but it started as a protest. Always in all ways.

Employee 202

Employee Community Leadership Enterprise 202

Melissa Agnes

OCTOBER 1, 2014

Local public health officials in TX have begun identifying close contacts of #Ebola patient for further monitoring. Case Studies Leadership in a Crisis' CDC & @TexasDSHS confirm 1st #Ebola case diagnosed in US. Hospitalized patient recently returned from W. — Dr. Tom Frieden (@DrFriedenCDC) September 30, 2014.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

5W PR

JANUARY 22, 2025

The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership. Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PRSay

JANUARY 8, 2019

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

FEBRUARY 21, 2020

While the Astros saga can obviously be understood as a failure of leadership — who greenlighted the sign-stealing efforts — and athletic integrity, it’s also a failure of PR management too. Now celebrating its 30 th year, Solomon Turner PR works with clients on a national and local basis helping businesses maximize their brand impact.

Conference 202

Conference Training Small Business Leadership 202

Landis PR

JANUARY 28, 2025

Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. Tip: Partner with journalists and industry-specific publications to amplify your thought leadership content, reaching audiences who value authoritative voices in healthcare.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

AUGUST 19, 2021

Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? Although I was already tenured, the expectation was that I would lead by example for my faculty.

Meeting 197

Meeting Education Ethics Leadership 197

PRSay

DECEMBER 27, 2017

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come.

Leadership 133

Leadership Government Conference Energy 133

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. How do you define your leadership style? I’m sure the PRSA member energy is going to be contagious!

Energy 183

Energy Journalism Leadership Meeting 183

The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. million jobs , and IKN is envisioned as the central platform that integrates and aggregates these local digital ecosystems.

Leadership 69

Leadership Biotechnology Policies Local 69

PRSay

NOVEMBER 17, 2020

You’ve served in a variety of PRSA leadership roles at the local and national level. I truly believe our efforts plan have catapulted the National D&I Committee and PRSA to greater heights of thought leadership in the D&I space. Alma mater(s) : Hampton University; Strayer University; Old Dominion University.

Meeting 148

Meeting Leadership Groups Local 148

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Nice to see a local company doing that here in Minnesota. Coke made the interesting decision earlier this month to devote its entire Twitter feed to promoting and highlighting its non-profit partners. Makes sense, right? Very transparent. Very honest.

Social Media 198

Social Media Brand Branding Employee 198

PR for Anyone

NOVEMBER 13, 2024

From grassroots programs to a focus on diversity in leadership, the NHL is making significant strides toward change, and the impact is already being felt. Kim emphasized the importance of creating pathways for children to get involved and build connections with their local communities.

Sports 130

Sports Leadership Financial Community 130

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success. A strong brand message is essential for any successful marketing strategy.

Marketing 52

Marketing Storytelling Local Measurement 52