PRSay

OCTOBER 16, 2020

3, Americans will cast their votes for President and for state and local candidates. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

Communications 202

Communications Nonprofit Employee Local 202

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry. Journalists want to break stories and stay on the cutting edge.

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Conference How To Infographics Leadership 120

Prowly

FEBRUARY 3, 2025

Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging. Media outreach: develop strong relationships with journalists and content creators so that your brand gets frequently mentioned in high-tier publications.

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Brand Branding How To Measurement 104

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Corporate 107

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

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Pitching Journalism Video Advertising 174

Cision

MARCH 29, 2016

Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. It often means getting serious about building a brand in this region and having a local spokesperson, some local thought leadership and a platform on which to tell the brand story and how it is evolving in each market. .

Local 120

Local Retail Newspapers Sports 120

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio. Many of the most successful PR professionals were either former journalists or journalism students.

Communications 193

Communications Sports Journalism Fashion 193

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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Employee Print Writing Survey 154

The Hoyt Organization

APRIL 23, 2024

Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events.

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Strategy Nonprofit Social Media Television 98

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Targeting those audiences that influence your target customer can cut through the digital clutter. His/her audience is your target. Is your brand quirky, fun and irreverent?

Media Relations 107

Media Relations Media SEO Newspapers 107

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

Maxim Behar

AUGUST 11, 2024

It was quite exciting, but I felt that my heart was in journalism and I spent some 10 years in a newspaper and decided to start my communications company in a small kitchen back in 1994. into a brilliant machine for innovative projects and leadership in the Public Relations business globally. And it has never been easy.

Leadership 64

Leadership Industry Crisis Management Groups 64

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.

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Tools Web Banking Wikipedia 203

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. I haven’t looked back since.

Meeting 81

Meeting Automotive Media Transportation 81

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. How A PR Agency Fine-Tunes Your Strategy Plan.

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Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. How A PR Agency Fine-Tunes Your Strategy Plan.

Agency 52

Agency Local Newspapers Interviews 52

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Pivoting from journalism to PR.

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Meeting Journalism Employee Storytelling 96

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. in the morning when the leadership started to arrive for work. Calling the local police and saying a tiger was on the loose in the neighborhood. It was amazing. The party lasted until about 8:00 a.m.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. Thought Leadership Isn’t A Content Strategy.

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Blogging Marketing SEO Content Marketing 60

Maxim Behar

SEPTEMBER 5, 2021

For instance, when a negative article was monitored in the national daily newspaper, we had enough time to meet our client for a coffee and discuss it together before prepare a press release or statement, invite journalists to a briefing and explain where we stand. Now the leadership is horizontal.

Meeting 98

Meeting Advertising Advertising Social Media 98

PRSay

APRIL 28, 2023

Last year, she had the chance to support the local humane society’s 70th-anniversary campaign, along with her firm MVW Communications in San Antonio, Texas. During a PR internship, the student had helped arrange a newspaper story about a nonprofit that helped people with missing limbs learn to waterski.

Nonprofit 68

Nonprofit LinkedIn Newspapers Local 68

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. This could be for a range of reasons, such as communicating a change in leadership, speaking out on an important issue, clarifying confusion, or announcing a new change that the media will need to know about.

SEO 52

SEO Writing Local Product Launch 52

Maxim Behar

SEPTEMBER 13, 2022

Varennikov later reiterated that if the republic's leadership does not withdraw from its "dangerous path […] the Lithuanian people should expect even more severe consequences." He warned from the Lithuanian television studio: "The situation in Lithuania has calmed down, but the danger of new escalations is not ruled out."

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Television Radio Newspapers Policies 52

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities.

Groups 60

Groups International Internal Conference 60

Tough Sledding

JUNE 20, 2014

So why submit a forceful defense of its actions to the very newspaper that most criticized those actions? The editorial board of that local newspaper responded to the university’s letter on the same editorial page: Public accountability for public universities. It’s time to move on. I won’t speculate.

Newspapers 28

Newspapers Leadership SEO Local 28

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. What resources do you use to stay up-to-date on PR trends, both locally and industry-wide?

Corporate 48

Corporate Storytelling Case Study Measurement 48

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Host: Then in those years when you were in the plant you made your first newspaper? Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

MARCH 15, 2016

During his many years of political leadership (1978-1992) he had a number of faces, but was above all the architect of economic reforms that lifted hundreds of millions of Chinese citizens out of poverty. Who is your favourite writer? What one thing is essential to your PR life? Access to a broad range of quality journalism is essential.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. In 1992 I founded the first Bulgarian private daily newspaper as editor-in-chief, but 3 years later I decided to move to another business on my own.

Ethics 52

Ethics International Internal Course 52

Prohibition

JANUARY 14, 2022

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. The organisation’s leadership should inform the spokesperson immediately so they can adjust their message accordingly. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

JANUARY 10, 2025

I would drive to local television stationsfrom the ski resortwhere I worked (Sugarloaf, in Maine), and hand-deliver copies of 3/4-inch video tapes to show the ski races we were hosting. Content is still king, whether were publishing an op-ed in a local newspaper, a post on LinkedIn or a TikTok video that might generate millions of views.

Trends 162

Trends Publicity Newspapers Tourism 162

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19.

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Pitching Case Study Leadership Data 333

Buzzstream

JANUARY 7, 2025

.” This is a strong signal to the journalist that the story is relevant for them, and it should increase the chances of them opening it and gaining coverage as compared to a general subject line that doesnt reference their locality. Contrary to the spray and pray approach, I like to know WHY Im sending it to a certain journalist.

Digital PR 62

Digital PR Report SEO Data 62