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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 176
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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. If so, how?

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5 Ways Your Company Can Make a Social Impact Today

PRSay

Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. RunSignUp.

Company 158
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How to Engage and Empower Your ZEOs

PRSay

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 163
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A Conversation With New PRSA CEO Linda Thomas Brooks

PRSay

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. How do you define your leadership style? I’m sure the PRSA member energy is going to be contagious!

Energy 183
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Communicators Can Help Americans Vote in 2020

PRSay

3, Americans will cast their votes for President and for state and local candidates. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. Here are seven steps for executing an effective nonprofit PR strategy. In the US alone, there are over 1.8