Remove Leadership Remove Local Remove Print
article thumbnail

Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 176
article thumbnail

S&T Live Recap: Local News Deserts Leave Residents Uninformed, Encourage Misinformation

PRSay

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Digital PR Metrics To Include In Your Reports

Buzzstream

Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Offline – Radio, TV, Print Why? In this case Im mainly talking about offline mentions in radio, TV, and even print magazines. Radio, TV, and print mentions can all bring customers to a site.

article thumbnail

Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? If anything, she involved us in her work.

article thumbnail

Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Which students at your local college or university are already making the world a better place, and how are they doing it? If so, how?

article thumbnail

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Daily newspaper circulation in the United States has fallen from its height of 61.8 million in 1974 to 24.3 million in 2020, according to Pew Research Center.

Handbook 192
article thumbnail

Media Monitoring: How to Plan, Execute and Engage

Cision

Maybe you work closely with a local TV station and need to consider broadcast monitoring. A print mention is different from a broadcast mention, which is different from a social media mention, and so on. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events.

How To 265