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There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Libby is a free app that connects to my local public library system (and probably yours too).
HPRA provides year-round programs, professional development seminars and networking among other services. . Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs.
At West Virginia University, Elizabeth Oppe, teaching associate professor, Reed College of Media, teaches the strategic communications seminar during the on-campus residency for online students. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.
Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Get creative with thought leadership. Educate your target audience.
To that end, build relationships in advance and present crisis allies with specific ways they can help — by submitting an op-ed to the local paper, publishing a research report that describes the company’s position or speaking with reporters on background to educate them on a complex topic. Help people to help you.
I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). If you’re having issues managing your time (or what I refer to as work/life integration), I’d recommend reading or watching Stew Friedman’s “Total Leadership.” Four words: Accept.
If you have a topic you’d like to generate conversations around, want to drive traffic directly to your properties, or are looking to reconnect with customers, consider hosting a local conference or seminar. Budget-friendly tip: Hosting webinars and other online events are often more cost-effective than in-person events.
Understanding the social, economic, and political environment around you is crucial, so staying current on local, national, and global events is essential to me. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. Which PR club, association or tribes do you belong to—and why?
He is the outdoors guy, the explorer, the guy in your local community doing cup challenges for charity, and that was why the Invictus Games was a huge success; it had all the attributes and brand values he stands for. It would definitely be a mistake for him to become too closely identified with the Hollywood glitz and the glamor.
Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.
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