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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Libby is a free app that connects to my local public library system (and probably yours too).

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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

At West Virginia University, Elizabeth Oppe, teaching associate professor, Reed College of Media, teaches the strategic communications seminar during the on-campus residency for online students. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.

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Fall into Business Development

Solo PR Pro

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Get creative with thought leadership. Educate your target audience.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

To that end, build relationships in advance and present crisis allies with specific ways they can help — by submitting an op-ed to the local paper, publishing a research report that describes the company’s position or speaking with reporters on background to educate them on a complex topic. Help people to help you.

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11 tips on how to manage your career in PR AND be a parent

Communications Conversations

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). If you’re having issues managing your time (or what I refer to as work/life integration), I’d recommend reading or watching Stew Friedman’s “Total Leadership.” Four words: Accept.

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Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Beyond PR

If you have a topic you’d like to generate conversations around, want to drive traffic directly to your properties, or are looking to reconnect with customers, consider hosting a local conference or seminar. Budget-friendly tip: Hosting webinars and other online events are often more cost-effective than in-person events.