ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources.

Pitching 205

Pitching Agency International Internal 205

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Barokas

JULY 6, 2020

An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. This approach typically includes a broader scope of work such as media relations, thought leadership, content development, influencer efforts, social media, awards and speaking.

Consumer 131

Consumer Product Launch Agency Sports 131

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

5W PR

JUNE 3, 2024

Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets. Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities.

SEO 78

SEO B2B Engineering Leadership 78

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Garrett Public Relations

MARCH 31, 2019

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? What’s a […].

Product Launch 106

Product Launch Publicity Company Content Marketing 106

Bianchi Biz Blog

JANUARY 22, 2024

About Seraph : A global enterprise consulting firm that partners with business leaders to handle their most complex problems in areas such as supply chain, operations, and manufacturing challenges while delivering long-term operational and leadership improvements. Offices in Troy, MI – Dublin, Ireland – Las Vegas, NV – La Jolla, CA.

Automotive 90

Automotive Enterprise Resources Product Launch 90

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 213

Marketing Content Marketing Data Social Media 213

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. Engage with journalists, industry influencers and media representatives to generate impactful coverage for your brand and establish new relationships that can yield future media coverage.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Sword and the Script

JUNE 11, 2016

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. Thought Leadership Isn’t A Content Strategy. Worse, it’s blogging for the sake of blogging. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Shift Communications

AUGUST 17, 2018

Weighing competitor results against your client’s earnings is a bit like making a pro and con list, but it’s important to remember that there is outreach potential in every financial benchmark and an opportunity to discuss new leadership and change management strategies for improvement over the next quarter. Revisit key company announcements.

Pitching 83

Pitching Product Launch Data Measurement 83

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 113

Interviews Publicity Technology Social Media 113

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. If pitching in the U.S. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Prohibition

JANUARY 14, 2022

5. Make a plan for communicating with the media. A media relations plan will help you define how you’ll respond to the media, how you’ll keep them updated and in what format, who will be involved and what you’ll do if they want to speak to someone other than your CEO/MD or visit your business.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Leadership positioning. My career in PR has been very different than I expected, in a good way.

Publicity 334

Publicity Advertising Advertising Leadership 334

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

To grow relationships with influencers, media, and colleagues? A sales-oriented trade show like Cloud Expo in New York may work for many goals, while a more ideas- driven one like Fortune Live Media may align better with thought leadership objectives. For maximum impact, overprepare. Bring the news. Bring PR to the show.

Conference 95

Conference Trade Shows How To B2B 95

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change.

How To 334

How To Media Healthcare Survey 334