Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 136

Storytelling Communications Survey Case Study 136

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Savvy business leaders are well suited to host rooms and later start their own clubs.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. In media relations, timing is everything. I t’s important to be transparent with the PR agency about the good and bad. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 118

Survey Media Relations Corporate Communications 118

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Quality PR practitioners are expert storytellers. For an early-stage technology business, differentiation can be everything.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Techniques For Effective Business Communications. Obviously, I have my views on the topic. What do they think?

Storytelling 114

Storytelling Conference Survey Communications 114

Landis PR

NOVEMBER 4, 2024

Image courtesy of Pixabay By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals. Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate.

Leadership 182

Leadership Reputation International Internal 182

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 183

Survey Marketing B2B Study 183

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. Public relations is still fundamentally about media relations and building connections.

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling.

Advertising 334

Advertising Advertising B2B SEO 334

Landis PR

JANUARY 28, 2025

Public relations plays a pivotal role in achieving these goals while boosting lead generation for healthcare organizations. Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. At Landis Communications Inc. ,

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Jeanne, aside from teaching, you’ve held senior-level comms roles and worked in media relations.

Communications 193

Communications Sports Journalism Fashion 193

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 114

Survey Industry Leadership Study 114

Ishmael's Corner

MARCH 29, 2017

The Art Of Storytelling In Business Communications And Public Relations. Communicators have picked up the thought leadership religion. The post Breaking Down the Failure of Thought Leadership appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Leadership 60

Leadership Storytelling Communications Publicity 60

The Hoyt Organization

FEBRUARY 13, 2025

Distribute content via social media, newsletters, industry forums, and trusted online publications like Healthline or Beckers Hospital Review. Pro Tip: Build Your Brand with Effective Storytelling. Leverage Thought Leadership People connect more with trusted experts than faceless corporations. Need more on media outreach?

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

ImPRessions - Crenshaw Communications

JULY 28, 2023

It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. Driving great PR for sales tech has its challenges — a sparse media landscape, a fragmented audience, and self-aggrandizing tendencies within the industry. However, these barriers are surmountable.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Deirdre Breakenridge

APRIL 10, 2017

Five years ago, no one expected their PR firm to have video storytelling capabilities. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does media relations, content marketing, and social media. How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things.

Marketing 213

Marketing Content Marketing Data Social Media 213

Ishmael's Corner

FEBRUARY 26, 2019

The Art Of Storytelling In Business Communications And Public Relations. Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Media Relations 64

Media Relations Data Agency Storytelling 64

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. It’s hard to predict.” Taken more seriously by the C-Suite.”.

Survey 151

Survey Communications Measurement International 151

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. Techniques For Effective Business Communications. There aren’t many companies that crank out over $100B in revenue each year. GE is one of them.

Case Study 94

Case Study Storytelling How To Leadership 94

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 146

Data How To Storytelling Analytics 146

5W PR

OCTOBER 8, 2024

Public relations often stands on the sidelines in business strategy discussions, yet it forms the bedrock upon which successful brands are built, and identities are molded. By strategically managing media relations, PR can control the narrative surrounding a brand.

Brand 78

Brand Branding Crisis Management Leadership 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Nuanced storytelling : Crafting a compelling narrative around the technology can engage audiences, humanize the innovation, and underscore its transformative potential. PR strategies for disruptive tech To successfully communicate the value of emerging technologies, PR teams can adapt several strategies and tactics.

Technology 170

Technology Strategy Privacy Healthcare 170

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154