Landis PR

NOVEMBER 4, 2024

Image courtesy of Pixabay By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals. Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 96

Survey Media Relations Corporate Communications 96

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate.

Leadership 182

Leadership Reputation Internal International 182

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Techniques For Effective Business Communications. Obviously, I have my views on the topic. What do they think?

Storytelling 114

Storytelling Conference Survey Communications 114

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

Ishmael's Corner

MARCH 29, 2017

The Art Of Storytelling In Business Communications And Public Relations. Communicators have picked up the thought leadership religion. The post Breaking Down the Failure of Thought Leadership appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Leadership 60

Leadership Storytelling Communications Publicity 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. In media relations, timing is everything. I t’s important to be transparent with the PR agency about the good and bad. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

JULY 28, 2023

It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. Driving great PR for sales tech has its challenges — a sparse media landscape, a fragmented audience, and self-aggrandizing tendencies within the industry. However, these barriers are surmountable.

B2B 156

B2B Journalism Enterprise LinkedIn 156

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Jeanne, aside from teaching, you’ve held senior-level comms roles and worked in media relations.

Communications 192

Communications Sports Journalism Fashion 192

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Marketing 78

Ishmael's Corner

FEBRUARY 26, 2019

The Art Of Storytelling In Business Communications And Public Relations. Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Media Relations 63

Media Relations Data Agency Storytelling 63

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. A PR partner can develop strategic campaigns that showcase the benefits of your products through authentic storytelling.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Savvy business leaders are well suited to host rooms and later start their own clubs.

B2B 405

B2B Social Media Media Twitter 405

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Quality PR practitioners are expert storytellers. For an early-stage technology business, differentiation can be everything.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

5W PR

SEPTEMBER 11, 2023

Storytelling Every research study has a story behind it. Storytelling humanizes the research and makes it relatable. Thought leadership Positioning the researchers as thought leaders in their field enhances the credibility of the research.

Publicity 78

Publicity Communications Study Storytelling 78

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 172

Survey Marketing B2B Study 172

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Nuanced storytelling : Crafting a compelling narrative around the technology can engage audiences, humanize the innovation, and underscore its transformative potential. PR strategies for disruptive tech To successfully communicate the value of emerging technologies, PR teams can adapt several strategies and tactics.

Technology 170

Technology Strategy Privacy Healthcare 170

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. Techniques For Effective Business Communications. There aren’t many companies that crank out over $100B in revenue each year. GE is one of them.

Case Study 91

Case Study Storytelling How To Leadership 91

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. It’s hard to predict.” Taken more seriously by the C-Suite.”.

Survey 129

Survey Communications Measurement Internal 129

PRSay

MARCH 13, 2024

The original focuses on a program: AWC’s Certificate of Municipal Leadership (CML) program recognizes mayors and councilmembers for accomplishing training in five core areas. The annual event honors individuals who have transformed Atlanta’s community through a lifetime of achievement and commitment to leadership, service and philanthropy.

Energy 172

Energy Community Writing Training 172

PRSay

APRIL 23, 2024

With earned media, “It’s about credibility,” she said. “If If you’re going to do owned media, it’s about storytelling and creating that brand narrative. If you’re doing paid media, it’s about growing your reach.” Earned media has always been media-relations heavy,” Dietrich said.

SEO 136

SEO Television Measurement Google 136

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership.

Social Media 52

Social Media Corporate Communications Media 52

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. Deploying targeted campaigns across social media platforms can galvanize public opinion and prepare the groundwork for more formal discussions on policy matters.

Policies 59

Policies Publicity Community Construction 59

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

Survey 116

Survey Measurement Public Affairs Storytelling 116

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232