Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Corporate 370

Remote PR Jobs

FEBRUARY 25, 2025

Thought Leadership: Look at experts, their pages on LinkedIn and guest blogs. Crisis Response Strategies in Public Relations: Look at how negative press was handled , and aim to respond similarly and quickly during tough times. TED Talks and Podcasts are also helpful to learn more about successful strategies.

Strategy 155

Strategy How To Crisis Management Crisis 155

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

5W PR

APRIL 5, 2025

.” This coverage, combined with public scrutiny through social media, can quickly escalate a situation into a full-blown crisis. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. Timely Response Speed matters in crisis communication.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Communications is a function of leadership. The full study covers a lot of ground and is an easy read.

Technology 150

Technology Study Communications Survey 150

ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results. Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

FEBRUARY 24, 2021

When Equilar , the leading provider of corporate leadership data solutions, came to Onclusive for help, the communications team had been struggling with accurately and efficiently tracking media mentions at target publications, compiling dashboards to measure and report on their efforts, and building media relationships with reporters for potential (..)

Case Study 195

Case Study Communications Study Leadership 195

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

JUNE 24, 2021

We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. . They grasp “thought leadership”. Real thought leadership is about harnessing the power of ideas, insight, innovation, and influence.

B2B 278

B2B Leadership Survey Data 278

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers.  Industry Influence In the B2B tech arena, exerting industry influence is essential.

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

5W PR

JANUARY 29, 2025

PR focuses on building and maintaining relationships with media, stakeholders, and the public, while content marketing aims to attract and retain audiences through valuable, relevant content. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Effective Thought Leadership in B2B ).

Survey 183

Survey Marketing B2B Study 183

5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience.

How To 78

How To Media Case Study Technology 78

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. Turn Your Case Studies Into Content. Maris Callahan is the director of public relations for Donuts Inc.

Blogging 282

Blogging Case Study Social Media Instagram 282

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Survey 114

Survey Industry Leadership Study 114

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. Thought leadership content is persuasive. Earned media offers credibility.

SEO 227

SEO Agency Policies Reputation 227

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 99

Creativity Study Ethics Publicity 99

Sword and the Script

JULY 12, 2016

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. According to this study, potential triggers ought to include potential comments and actions of executives. foreseeing all the potential triggers.

Study 60

Study Leadership Crisis Crisis Communications 60

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Study their social media to get a feel for personal opinions on issues, followers, and interests. We recommend that leadership set aside some time with their PR team to go over the messaging, rehearse the responses, identify any red flags and revise responses if needed.

Interviews 268

Interviews Media Construction Report 268

Prowly

JANUARY 23, 2025

To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. These reporters appreciate comments from established experts and data from unbiased studies. Offer a recent study with trend forecasts. Track any subject, from healthcare to engineering to politics to sports.

Pitching 104

Pitching How To Media B2B 104

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Since there are now fewer journalists hustling to cover more beats and sift through more pitches, a tech PR team can win media relations points by offering readily packaged data-driven stories. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Corporate 195

PRSay

JANUARY 23, 2018

Our firm has conducted a number of studies in this area in collaboration with Dr. Bruce Berger at The Plank Center for Leadership in Public Relations at the University of Alabama. Digital media and individualized outreach are here to stay and have been colossal topics across the profession in 2017.

Communications 151

Communications Leadership Social Media Creativity 151

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. .

Advertising 334

Advertising Advertising B2B SEO 334

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Lean on trends, research and case studies.

Media Relations 100

Media Relations Pitching Media Report 100

PRSay

MARCH 20, 2025

A bad press release idea that might work better as a blog post or thought leadership piece. Im wondering if we could build it out more so that its easier for the media to pick it up. Adding a customer case study is always a gem in this scenario. Thats the heart of what makes a good communicator. Do clients know which and when?

Leadership 68

Leadership Pitching Case Study Product Launch 68

Sword and the Script

JULY 11, 2023

Additionally, a study from Pew Research Center found that 55% of podcast listeners cited that the reason they turn to podcasts was to learn something new. Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.”

Publicity 146

Publicity Small Business Trends Leadership 146

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

No one knows where the next great idea comes from, but experts in the study of innovation recommend starting with a mechanism that “enables a team to come up with a number of quality concepts to consider.” Extreme Leadership. ” Sites like CreativeBoom will boost output. To build better work relationships.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

JULY 9, 2024

67% of journalists use social media to source information Too many B2B organizations do a lousy job with social media. Like all things cultural in a team, this usually stems from the leadership. If the leadership believes social media is worth the effort, the team does too. It’s like they are not even trying.

Survey 183

Survey Journalism Report Pitching 183

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 174

Report Local Media Pitching 174

Prowly

APRIL 23, 2025

Social media commentary Real-time feedback and trends on platforms like Twitter (X) and Instagram can amplify or challenge a brand's image and raise some brand perception questions. Brand perception studies show that Gen Z prefers to do their consumer research on IG, while Boomers stick with Google.

Publicity 104

Publicity Branding Brand Airlines 104

PRSay

JANUARY 9, 2020

There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients.

Trends 168

Trends Nonprofit Consumer Newspapers 168