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Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. The post 2020 mediatraining—10 tips for developing effective spokespersons appeared first on Agility PR Solutions.
At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Advise execs to be natural and not rush through the interview.
or a wall with paintings or prints on it. Ken Scudder has provided mediatraining, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. Is there anything controversial there?
Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of mediatraining. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.
” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.
I really appreciated my time in radio and print journalism. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country. Part of this is mediatraining our general managers, personal trainers and other experts to get them ready to go on camera.
Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s mediatraining 101.
Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Does it include thought leadership? Are your spokespeople working?
We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. I also spent a long time identifying the perfect store and manager within my territory, and going through all of the necessary mediatraining with him.
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?
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