Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 140

Leadership Content Marketing Healthcare Google 140

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Deirdre Breakenridge

MARCH 5, 2019

Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. About Martin Waxman. He’s CMO of Spin Sucks, co-founder of three PR agencies, and runs a consultancy. He’s worked in the industry for 25+ years.

Communications 208

Communications Analytics Social Media Media Training 208

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Do you know the AGENDA before your media interviews?

Interviews 157

Interviews Infographics Media Media Training 157

PRSay

MARCH 14, 2019

For example, we still have slots available for the Secrets of Media Relations Masters workshop in Atlanta on March 21-22. If you’d like to dive into the pitch structure outline above in way more detail, this workshop is a great way to do that.

Pitching 162

Pitching Real Estate Media Relations Trends 162

PRSay

APRIL 23, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

How To 141

How To Pitching Course Media Relations 141

PRSay

APRIL 19, 2019

Paid training gigs soon followed, then multiplied. We ended up with a powerful exchange of ideas, and they sent me off with kind applause and generous speaker evaluations. Chicago, Los Angeles, and so on.

Hotels 133

Hotels Training Viral Pitching 133