Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Internal marketing folks should be researching and vetting PR firms in the early stages of a product or service launch; looking for agencies with similar experience and capabilities; and developing a short list for leadership to meet ahead of important dates in the product life cycle. Unfounded rumors are surfacing about the company.

Company 136

Company Interviews Reputation Privacy 136

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. These are different times. But now we’re all exhausted from content overload.

Content Marketing 149

Content Marketing Privacy Government Web 149

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations.

Study 109

Study Consumer Company Privacy 109

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. She’s also held leadership roles at Edelman, Burson-Marsteller and Deloitte. Brands (NYSE: YUM).

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

SEPTEMBER 28, 2021

Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. Among the “significant organizational barriers” to acquiring tools that will meet the marketing team’s future needs are: 46% said complexity in integrating the technologies. 31% said a lack of security and privacy features, and.

Survey 115

Survey Software Technology Tools 115

PRSay

SEPTEMBER 11, 2023

Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.). For example, think about every time you have writer’s block while crafting a blog post, or find yourself on a short deadline to develop an executive presentation, or you miss a meeting and need to chase down notes and action items.

Enterprise 187

Enterprise Technology Tools Privacy 187

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 149

Communications Crisis Internal International 149

PRSay

JUNE 23, 2021

Payments to the organized criminal enterprises in Eastern Europe and elsewhere that claim responsibility for the lion’s share of incidents rose 300 percent last year, despite mounting pressure on companies from law enforcement and national security authorities not to meet the extortionists’ demands.

Crisis 146

Crisis Insurance Insurance Exercises 146

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging. Impact : Missteps in addressing or messaging on digital platforms can damage brand reputation.

Reputation 60

Reputation Ethics Employee Government 60

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. While the Society must become nimbler, we also are cognizant that we must help prepare our members to meet tomorrow’s challenges as leaders at every level. Millennials have surpassed baby boomers as the largest segment in the workforce.

Privacy 60

Privacy Mobile Ethics Conference 60

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Brand Branding 92

David PR Group

JUNE 8, 2017

A few months ago, I spoke about how online issues impact college students at a meeting of the Florida Consortium of Metropolitan Research Universities. Nearly 40% found positive information like undisclosed leadership roles and community service. Don’t hide behind privacy settings. Don’t try to 0ut5m@rt the system.

Privacy 66

Privacy Reputation Google Engineering 66

PRSay

MARCH 25, 2019

For your most sensitive communications, consider face-to-face meetings, or phone calls, instead of putting it in writing. Assume that anyone reading the email will leak it to social media, or the private speech you’re giving to your team is secretly being videoed.

Internal 156

Internal International Communications Employee 156

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Meet and greet! If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. We do this through a meet-and-greet pitch. Thought leadership. These plans are helpful when the news cycle is slow. .

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

DECEMBER 20, 2022

Regular dissemination of good communication, meeting and texting practices is also necessary. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 213

Marketing Content Marketing Data Social Media 213

Mark My Words

MARCH 31, 2025

The latest fallout at Sentebale is the moment when the Harry brand meets brutal, unrelenting consequences. A man demanding privacy while orchestrating maximum visibility. Too many in his circle have mistaken brand management for leadership. This isn’t the latest PR wobble. This is legacy-threatening. The result?

Crisis 60

Crisis Government Privacy Construction 60

Sword and the Script

OCTOBER 13, 2018

That’s the price of leadership. When Matt Cutts was doing his video series, I used to joke that his words were parsed up like a transcript from the last Fed meeting on interest rates. Google and Trust. In fairness, everything the company says or does gets over analyzed. Irattional exuberance somehow becomes less accommodative.

Google 76

Google Privacy YouTube Data 76

PRSay

MARCH 29, 2018

Members of PRSA’s Counselors to Higher Education Section will meet April 11–13 in Nashville, Tenn. Communicators often cannot say much about sexual assault because of privacy constraints, which opens the issue to public criticism and confusion. for their annual Senior Summit.

Education 74

Education Communications Privacy Construction 74

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. Some will respond to your faceless, product-centric whitepaper, while others respond better to meeting you at an event, and others prefer to do their own research online including social media. That experience also sparked an interest in marketing.

B2B 91

B2B Social Media Company Marketing 91

Stephen Waddington

MAY 8, 2018

An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Stern + Associates

NOVEMBER 13, 2024

This season on Minds Worth Meeting , we talked to renowned thought leaders from Stern Strategy Group’s exclusive roster of speakers and advisors about everything from leading with purpose to digital exhaustion, protecting reputation and more.

Meeting 62

Meeting Privacy Reputation Groups 62

5W PR

MARCH 24, 2025

Public relations stands as a defining force in the advertising technology sector, where technical innovation meets market perception. Effective thought leadership programs combine technical expertise with strategic insights about industry direction.

Industry 78

Industry Privacy Case Study Leadership 78

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. 26) Marketing hires for strategy and execution.

Social Media 116

Social Media Marketing Media Creativity 116