Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Promote Your Thought leadership With a Press Release . The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips.

Infographics 283

Infographics Consumer Video Examples 283

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Thought leadership strategy. Along this vein, thought leadership PR has become an essential part of public relations. How to Grow Your Business with Thought Leadership PR. Myth #5: PR people don't control journalists.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

FEBRUARY 24, 2021

In 2022, the endowment fund will begin awarding scholarships to Black college students at the junior and senior levels who demonstrate Kaiser’s qualities of Black leadership, PR excellence and community volunteerism, PRSA’s Greater Kansas City Chapter said in a statement. Wells Award for leadership in journalism for people of color.

Newspapers 122

Newspapers Fashion Leadership Journalism 122

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. PR crisis communications leadership PR strategy warren buffett'

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 140

Local Newspapers Journalism Radio 140

PRSay

MAY 8, 2018

I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter?

Leadership 159

Leadership Conference Local Internal 159

PRSay

MARCH 11, 2022

Prior to entering the PR profession, Miyamoto was a newspaper reporter and managing editor in the Los Angeles area. Miyamoto served PRSA’s Hawaii Chapter in many leadership positions, culminating as president in 1989. Many in Hawaii, whether PR professionals or community members, looked up to Miyamoto as a mentor and friend.

Ethics 147

Ethics Journalism Newspapers Community 147

PRSay

OCTOBER 28, 2022

Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes. Cookie Cart allows Twin Cities teens to develop the foundational skills and tools they need to succeed in their educations and careers.

Conference 167

Conference Nonprofit Education Newspapers 167

PRSay

AUGUST 11, 2021

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

Media Relations 197

Media Relations Trends Media Newspapers 197

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

PRSay

OCTOBER 16, 2024

Washington reflected on a personal experience from years ago when she was hired to help community newspapers transition online. And with that power comes the expectation that every decision, campaign, or partnership will yield measurable results.

Technology 109

Technology Trends Banking Newspapers 109

PRSay

MAY 3, 2019

The same thing has happened with newspapers. Here are some topics I’ve identified that you will want to educate yourself about if you want to reach your audiences in this new divided news landscape: How to educate your leadership about these changes and recalibrate their expectations about what really matters. And network TV news.

How To 137

How To Education Exercises Newspapers 137

PRSay

JANUARY 8, 2019

Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development. Now it’s time to make your strategy a reality.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

JANUARY 11, 2020

Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices. The son of English immigrants, Burson began working at The Memphis Commercial Appeal , a daily newspaper, when he was 13 years old. He started Burson-Marsteller in 1953 with Bill Marsteller. He was born on Feb. 15, 1921, in Memphis.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry. Journalists want to break stories and stay on the cutting edge.

Conference 120

Conference How To Infographics Leadership 120

Cision

JANUARY 26, 2016

At Gagen MacDonald, a Chicago-based strategy execution consulting firm, Sherry Scott and her team help Fortune 500 companies drive organizational change through strategy, culture change, leadership and employee engagement and change communications. My daily newspaper of choice is… Huffington Post. Rapid Fire Round.

Leadership 120

Leadership Newspapers Travel Employee 120

Prowly

FEBRUARY 3, 2025

Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging. Media outreach: develop strong relationships with journalists and content creators so that your brand gets frequently mentioned in high-tier publications.

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 113

Survey Industry Leadership Study 113

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Mark My Words

JULY 31, 2014

It’s a story that says a lot about leadership, decision making and business growth. Leadership is a vital ingredient here. During a crisis, it’s important for the audience to see that leadership is connected and in touch with the situation. Then also common sense and communications in a crisis. Let’s face it, things do go wrong.

Crisis 120

Crisis Leadership Newspapers Travel 120

Communications Conversations

DECEMBER 13, 2018

They read the newspaper. They rarely (if ever) watch the news or read a newspaper. They’re assuming leadership positions and influencing budget decisions. Two generations. Living very different lives. One generation still watches the evening news. They trust and admire the media. They go to sporting events.

Communications 106

Communications Newspapers Trade Shows Sports 106

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

PRSay

MAY 24, 2021

In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PRSay

JANUARY 20, 2023

“We’re all really paying attention to AI and some of the opportunities that it can provide, and the ways it might make our work more streamlined,” Egan told John Elsasser, editor-in-chief of PRSA’s award-winning Strategies & Tactics newspaper and host of S&T Live. But also, what some of the challenges are with AI.”

Trends 113

Trends Newspapers Community Ethics 113

PRSay

DECEMBER 6, 2018

The survey also revealed that: Fewer Americans are relying on newspapers. The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events. Young adults prefer online platforms.

Study 119

Study Radio Newspapers Survey 119

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Those listening could ask questions, discuss the topics with others in the crowd and develop their own opinions.

Ethics 174

Ethics Construction Television Radio 174

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. And, one of the best things about The Muse? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

NOVEMBER 21, 2017

Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. It also involves paving the way for new ideas and opportunities. Take a small coffee company, Candid Cup, for example.

How To 149

How To Social Media B2C Television 149

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Corporate 107

PRSay

OCTOBER 17, 2019

He then moved to Texas, where he held corporate leadership roles for EDS Corp. A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. He began his career with the Gannett Co., in Plano and Trilogy in Austin.

Ethics 104

Ethics Financial Local Newspapers 104

PRSay

DECEMBER 7, 2023

As a sports reporter at the Chicago Sun-Times wrote, “It took the university’s student newspaper, The Daily Northwestern , to bring to light what the school chose not to.” Later that same month, The Daily Northwestern broke a national story about hazing allegations within the university’s football program.

Journalism 189

Journalism Real Estate Survey Report 189

Maxim Behar

AUGUST 11, 2024

It was quite exciting, but I felt that my heart was in journalism and I spent some 10 years in a newspaper and decided to start my communications company in a small kitchen back in 1994. into a brilliant machine for innovative projects and leadership in the Public Relations business globally. And it has never been easy.

Leadership 64

Leadership Industry Crisis Management Groups 64

PRSay

OCTOBER 16, 2020

Expanding the right to vote to include more citizens has been an ongoing exercise since the Constitution came into force 231 years ago.

Communications 202

Communications Nonprofit Employee Local 202