Communications Conversations

DECEMBER 13, 2018

They read the newspaper. They rarely (if ever) watch the news or read a newspaper. They’re assuming leadership positions and influencing budget decisions. Less reliance on tactics like trade show marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing.

Communications 106

Communications Newspapers Trade Shows Sports 106

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Consider: Newspapers. Radio shows. Focus your attention on people who hold leadership positions. Start by creating a list of events and accomplishments that have occurred in the past six months. Consider the next six months, too.

Writing 96

Writing How To Media Guidelines 96

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48