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Being Blind Has Not Stopped Rachel Carver, APR, From a Successful PR Career

PRSay

To mark National Disability Employment Awareness Month in October, Carver talked to PRsay about her work-from-home challenges during COVID-19 and how technology has evolved for blind and visually impaired people. How has the technology you use for work evolved? several times a week. I use JAWS , a screen reader for Microsoft Windows.

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What’s Trending for 2023?

PRSay

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Most agencies know nonprofit organizations that could benefit from some initial pro-bono PR or social media assistance. Paid internships are essential.

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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

When I was with BTC Revolutions, I worked on the Share Our Strength account, an amazing nonprofit. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content. Q: How did you decide on the ideal marketing technology stack? A: Be prepared.

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The Top 50 Social Media Influencers on Twitter

Cision

Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Watch her on-demand webinar today!