PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

PRSay

OCTOBER 13, 2021

Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future.

Communications 148

Communications Pharmaceuticals Corporate Film 148

PRSay

MAY 9, 2023

With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement. Of course, the holy grail is to measure a PR and marketing campaign’s direct effect on sales.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Communications Conversations

MAY 20, 2020

According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.”

Journalism 148

Journalism Branding Brand Interviews 148

NewsWhip

DECEMBER 5, 2019

Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. The increase has come as institutional investors—citing research on the business benefits of diverse leadership—have pushed for new blood in boardrooms.” Kristin Peck will become CEO of Zoetis on January 1, 2020. Jennifer M. on February 11, 2020.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Presspage

AUGUST 12, 2022

We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.) But at Presspage, we never forget you’re in a people business, building a positive profile for your brand amid the hubbub of global conversations and opinion leadership. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.) But at Presspage, we never forget you’re in a people business, building a positive profile for your brand amid the hubbub of global conversations and opinion leadership. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Landis PR

MAY 28, 2024

Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities. In Denmark, your strategy should be quality vs. quantity, while establishing thought leadership that works in both traditional and social media is key to create awareness.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

MaccaPR

SEPTEMBER 16, 2014

Considering how he mistreated his direct reports, disrespected and intimidated constituents of the organization, blasted the local news media, and valued bulldozing as his favorite leadership style, I responded, "Then give me something to work with!". Surprisingly, he didn’t fire me. But he didn’t comply with my request, either.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Mindful Marketing

JULY 16, 2022

It’s that last way that makes all of us moral leaders, regardless of any formal leadership title. A recent New York Times article described how consultants from the firm “devised an elaborate arrangement” to enable Perrigo, a leading pharmaceutical company, to dodge federal income taxes of over $100 million.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Ethical Voices

JULY 24, 2023

The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. It always goes back to actions and leadership of mentors that I admire and have worked with. I always believe that transparency and sunshine is what’s most cleansing.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Cision

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Growing readership while reaching a broader audience is the perennial goal of every blog. Enable direct engagement with prospects and customers.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Does your company target a variety of audiences across different industries?

Marketing 52

Marketing Technology Internal International 52

MaccaPR

MARCH 7, 2016

Pharmaceutical giant Eli Lilly and Company (full disclosure: a former client of mine) has mastered this approach using widgets to pull updates from its brands, corporate blog and social media channels onto the Newsroom homepage. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Growing readership while reaching a broader audience is the perennial goal of every blog. Enable direct engagement with prospects and customers.

Infographics 72

Infographics Case Study Video Survey 72

Mindful Marketing

SEPTEMBER 30, 2024

High-profile morale lapses like Volkswagen developing a defeat-device to trick emission tests , Wells Fargo employees creating fake accounts , and Turing Pharmaceutical’s CEO Martin Shkreli increasing the price of a life-saving drug by 5,000% , have suggested that marketing ethics are easily forgotten.

Ethics 113

Ethics Marketing Pharmaceuticals Conference 113

PRSay

AUGUST 17, 2023

However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) Prominent brands (Nike and Wendy’s) and celebrities (Oprah and Kim Kardashian) have already embraced Threads for these purposes.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

PRSay

MARCH 29, 2017

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” In Japan—a country long known for its deference to leadership—trust is down 18 percent. ” Trust plummets in Japan.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Maxim Behar

NOVEMBER 16, 2020

Host: If you see the bigger picture, you would be left with the impression that the main business here is related to restaurants and clubs, and the rest is the pharmaceutical test business. In general, there is a crisis of leadership around the world. We need to keep the business alive. Why did this happen?

Government 52

Government Measurement Crisis Radio 52

Maxim Behar

NOVEMBER 19, 2020

There is a unified health pharmaceutical system and there all pharmacies are connected to some electronic system. I will immediately give you an example of good leadership - Gencho Genchev, the mayor of Svishtov, remember that name. There are radio stations, which seems quite archaic to me. It shouldn’t be that hard.

Government 52

Government Pharmaceuticals Measurement System 52