Remove Leadership Remove Pharmaceuticals Remove Reputation
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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How a PR Agency Benefits Medical Providers During Cold and Flu Season 

5W PR

Additionally, PR agencies can manage sensitive issues like product recalls or misinformation, ensuring your brand reputation remains strong and trusted during challenging times. A PR agency with expertise in crisis management can help medical offices and pharmaceutical companies respond quickly and effectively to protect their reputation.

Agency 78
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Behind the Headlines With Fred Lake

Cision

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.

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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

And just last week it was announced that former Baltimore Ravens star Ray Rice hired a PR agency to "fix" his damaged reputation. Souce: IMDb ). Surprisingly, he didn’t fire me. But he didn’t comply with my request, either. I wound up ending my relationship with the organization shortly afterward.

Ethics 133
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Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Currently dealing with a reputational issue? Want to learn more about how to protect the reputation of your healthcare organization?

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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 102
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Cultures of Corruption

Mindful Marketing

What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity? It’s that last way that makes all of us moral leaders, regardless of any formal leadership title. When the original auditors from BDO balked at the setup, Perrigo moved its auditing to EY.

Ethics 89