Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops.

Journalism 148

Journalism Branding Brand Interviews 148

PRSay

OCTOBER 13, 2021

Shaw said his team looks for “the characteristics of a charismatic story” that might spread and undermine trust in the company, even from a social media account with a small following. Watch for ‘charismatic stories.’.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Bianchi Biz Blog

JULY 22, 2024

Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. Embrace Digital and Social Media : Malaysians are highly connected on digital and social media , with 44.5%

Marketing 101

Marketing Tourism Local Government 101

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Buchanan PR

FEBRUARY 14, 2024

Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. Use Social Media to Your Advantage News moves fast. Social media chatter moves even faster.

Crisis Communications 66

Crisis Communications Healthcare Crisis Communications 66

NewsWhip

DECEMBER 5, 2019

Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success. Kristin Peck will become CEO of Zoetis on January 1, 2020. Jennifer M. on February 11, 2020. Now, it’s 25.5%.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS. That Weetabix and Heinz baked beans tweet.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Presspage

AUGUST 12, 2022

But business in general – and media in particular – is a lot more legally complex than it used to be. Social media has created a near infinite number of channels; the right Influencer in her bedroom can sway more opinions than a Fortune 500 CEO. And business models have evolved, too. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

But business in general – and media in particular – is a lot more legally complex than it used to be. Social media has created a near infinite number of channels; the right Influencer in her bedroom can sway more opinions than a Fortune 500 CEO. And business models have evolved, too. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Landis PR

MAY 28, 2024

Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities. To get through, all communications must be tailored very specifically to the relevant audience and media – and be followed up in person. The most popular social media channels in Denmark Facebook : 3.9

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Beyond PR

DECEMBER 5, 2017

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Identify every day, manual tasks that could be sped up and easier with new technology.

Marketing 52

Marketing Technology International Internal 52

Mindful Marketing

SEPTEMBER 30, 2024

High-profile morale lapses like Volkswagen developing a defeat-device to trick emission tests , Wells Fargo employees creating fake accounts , and Turing Pharmaceutical’s CEO Martin Shkreli increasing the price of a life-saving drug by 5,000% , have suggested that marketing ethics are easily forgotten.

Ethics 114

Ethics Marketing Pharmaceuticals Conference 114

PRSay

MARCH 29, 2017

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” In Japan—a country long known for its deference to leadership—trust is down 18 percent. ” Trust plummets in Japan.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Maxim Behar

NOVEMBER 16, 2020

You are right that our social media was a bit like modern obituaries. Host: If you see the bigger picture, you would be left with the impression that the main business here is related to restaurants and clubs, and the rest is the pharmaceutical test business. In general, there is a crisis of leadership around the world.

Government 52

Government Measurement Crisis Radio 52